Published on August 31st, 2017 | by admin
Sony Launches Three New 4K HDR Home Cinema Projectors at IFA 2017
Equipped with native 4K SXRD panels for stunning picture quality and deliver a truly immersive 4K HDR viewing experience
SYDNEY, 31 August 2017 – Sony ANZ has enhanced its line-up of Home Cinema projectors with three new high-performance models that bring a truly immersive 4K HDR viewing experience to the home. The projectors, launched at IFA 2017, are designed to help cinema fans experience spectacular, true-to-life images at home. All models deliver high-contrast, detail-packed images thanks to Sony’s cutting-edge native SXRD panel. This is combined with Reality Creation, an impressive resolution processing technology that uses a unique Sony algorithm to perfectly map pixels, for consistently crisp images.
The three new models introduced at IFA 2017 are:
– The premium laser light source VPL-VW760ES projector in compact design reproduces stunning 4K HDR images.
– The versatile VPL-VW360ES with high dynamic contrast and adjustable function of image quality is suited for various types of viewing contents.
– The affordable VPL-VW260ES delivers immersive and authentic 4K HDR images with great value-to-cost performance.
To make sure viewers can enjoy any kind of HDR content, in addition to HDR10, which is the standard HDR format for UHD, the new projectors also support HLG for broadcast and online content. “All of these models are designed with Sony’s commitment in mind to bring the most ‘true to reality’ images to our customers,” said Anna Tan, Product Manager – Display, Sony ANZ. “All three feature-packed 4K HDR projectors, from the cost-effective VPL-VW260ES to the premium VPL-VW760ES, have breathtakingly-real picture quality. So, whether viewers are watching the latest action film or a sporting event they’ll feel truly immersed in the experience.”
The VPL-VW760ES produces stunning images, using a laser light source with 2,000 lumens for spectacular and long-lasting brightness. The technology ensures high-dynamic contrast with new light level control that adjusts to the brightness of the scene in real-time, so bright scenes appear more vivid and darker scenes have more depth. TRILUMINOSTM produces a broader colour range than standard projector systems, with more tones and textures and Motionflow technology reacts to fast moving scenes to stabilise images, preventing any blur or pixilation. Because of its compact size with 496mm in depth which is 40% smaller than current laser light source model*¹, the projector is easily installed in a shelf or hang on the ceiling. The laser light source makes it simple to maintain, as there’s no need to change a lamp. In addition, it is unnecessary to replace expendable parts for about 20,000 hours, it can be used for long time.
The versatile VPL-VW360ES allows viewers to experience the beauty of 4K HDR with 1,500 lumens of brightness. The model will replace the VPL-VW320ES but adds extra features to reproduce even more realistic images including an Advanced Iris for 200,000:1 dynamic contrast and picture positioning memory to adjust to the aspect ratio of whatever content is being shown.
The VPL-VW260ES delivers a 4K HDR experience with high cost performance. The 1,500 lumens projector includes many of the features of the other two projectors, including a native 4K SXRD panel, Reality Creation and TRILUMINOSTM, so users get precise and clear images at a cost-effective price point. Both the VPL-VW360ES and the VPL-VW260ES come in black and premium white colours to fit into various home settings. Their compact size, 2.06 zoom and wide lens shift make them easy to install.
Australia & New Zealand availability for the three new projectors:
– VPL-VW760ES: December 2017
– VPL-VW360ES: September 2017
– VPL-VW260ES: September 2017