Hardware

Published on September 6th, 2014 | by admin

Sony expands SmartWear Experience range with two new additions for Lifelog – SmartBand Talk and SmartWatch 3

4th September, Sydney – Sony Mobile Communications (“Sony Mobile”) Sony Mobile today announced the addition of two new products to its SmartWear Experience range, Sony SmartBand Talk and SmartWatch 3. Both talk to the popular Lifelog, the accompanying app designed to help you understand more about the way to live and move, so you can improve and enrich your life.

“Life is a journey, and journeys are made up of stories and experiences that define you – this is the underlying principle for Lifelog, the Android app at the heart of our SmartWear Experience. We’re going beyond mere fitness tracking and number crunching, to help you log and preserve those moments that matter,” said Peter McKeon, Managing Director, Sony Mobile Communications Oceania. ”As a pioneer of smart and wearable technology, SmartBand Talk, SmartWatch 3 and Lifelog don’t merely affirm Sony’s leadership in the space, but as the innovators who dare to be different by bringing the world choice through products and services no-one else can, or will.”

SmartBand Talk – a powerful lifelogging wearable, with intuitive features 

SmartBand Talk is a powerful lifelogger, built for users who live life to the fullest.

With its built-in microphone and speaker, SmartBand Talk comes equipped with a short call function so you can talk into it and hear your caller, with HD Voice support – perfect for when you’re on the move or your phone is out of reach. Through Sony’s integrated Voice Control1 technology, you can also assign your own sounds to life bookmarks and use your voice to carry out specific smartphone operations.

SmartBand Talk’s curved, always-on 1.4” E-paper display is a fresh creative approach, based on consumer feedback. It’s low-power but highly visible and clear; you can monitor Lifelog activity, view notifications and the time at a glance.

New built-in accelerometer and altimeter sensor technology feels how you move – and how much – to provide an accurate overview of your daily physical activity; whether it be walking, running or climbing. You can see how active you were and how you have been communicating, as it pulls all of your information from your smartphone and then enables you to view it on its E-paper display screen, wherever and whenever you like.

As you’d expect, SmartBand Talk is waterproof2 (IP68 rated), and launch styles will include Black and White, with extra vibrant colours available later in the year – so something for everyone, whether blending in with your work clothes or a fun accessory to a casual outfit, allowing you to express your individual style.

SmartWatch 3 – Sony’s latest generation “smartwatch”, powered by Android Wear

After leading the market since 2007, SmartWatch 3 is Sony’s latest generation SmartWatch, but the first specifically designed for the latest Android Wear updates in close collaboration with Google. This partnership matches Sony’s leadership in smart, wearable products with Google’s software and platform expertise to create a unique wearable experience founded on both hardware and software innovation.

Android Wear organises your information, suggests what you need, and shows it to you before you even ask. You can get messages from your friends, appointment notifications, and weather updates at a glance. It could be flight information, tips based on your interests or messages of any kind, so user input is seldom necessary. But if you need to interact with Android Wear, voice is the easiest way.

Even without your Android smartphone, SmartWatch 3 is a fun and useful accessory with impressive standalone functionality. The built-in microphone, Accelerometer, Compass, Gyro and GPS sensor technology means more accurate, more powerful lifelogging.

SmartWatch 3 offers significant step ups from SmartWatch 2, including a 1.6” 320×320 TFT LCD Transflective display for visibility in bright sunlight, set within a stainless steel back panel, for a premium look and feel. It is of course waterproof, rated IP683 – and charges via a standard microUSB port.

It has a built-in 4GB memory, that means you can sync playlists, and simply connect with a Bluetooth headset to listen. You can do this before a run, leaving the smartphone at home and still have great music offline – you can also track that run with GPS and Lifelog.

It will be available in Classic (Black) and Sport (Lime) editions, with extra colour straps available in Pink and White after launch4.

Lifelog – a personal Android application, that captures and tells your story 

Downloadable from the Google Play Store, Lifelog is a fun Android app built to enable you to set and achieve goals, bookmark memorable moments, and revisit memories any time, so that you get to know yourself better.

SmartBand Talk and SmartWatch 3 both enable and present lifelogging activity and data on the wrist, but also connect to the application on your Android smartphone via Bluetooth® and NFC, once you connect to your Sony Entertainment Network3 account.

Sony is previewing a new web interface login for Lifelog, accessible from the Sony Mobile website later this year, designed to give users even more visibility and control over their lifestyle data. During 2014, Sony will open up the API for partners to integrate services with Lifelog or build completely fresh experiences.

Sony outlined that together with accessories brand Proporta, it would soon share SmartBand SWR10 collections featuring licensed designs from leading labels, Ted Baker and Barbour.

Sony also introduced a new collaboration with famous and popular lifestyle brand – Roxy, the female surf, snowboard, clothing and accessories brand – to bring limited edition SmartWear styles to market later this year. More details about how the partnership will roll out locally here in Australia will be shared once available.

The Australian launch, ranging and pricing details of the SmartBand Talk and SmartWatch 3 will be announced at a future date.

Follow @SonyMobileNews and #SonyIFA for all the latest news, views and information.


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