Published on September 13th, 2016 | by admin

Redefining Bluetooth® Stereo, Plantronics Announces New BackBeat GO 3

Sydney, Australia – 13th September 2016Plantronics (NYSE: PLT), a pioneer in audio and wearable technology, today unveiled BackBeat GO 3; wireless stereo earbuds designed from the ground up, and ear out, to provide stunning audio quality and sound performance. BackBeat GO 3 delivers vivid, high-res sound from a small, portable form factor that is as attractive as it is comfortable to wear – setting a new standard for what people should expect from wireless earbuds.

“Music has no doubt become a big part of everyday life, whether it be a medium to focus, escape or be inspired. With the BackBeat GO 3, we’re offering high-resolution sound without the wires to provide a groundbreaking wireless audio experience,” said Peter Petrides, National Retail Sales Manager, Australia and New Zealand at Plantronics.  “Whether you’re are waking up, commuting, working in the office, exercising or winding down for the day, the BackBeat GO 3 delivers new depth in your favourite tunes and raises the bar for sound performance.”

“Earphones are so much more sophisticated in today’s day and age. Our consumers are using it for so much more than listening to music and we have taken all these use cases and incorporated them into our new BackBeat GO 3s. We have always had a strong legacy in the consumer audio space with our BackBeat family. Now with the launch of BackBeat GO 3, we’re providing you the opportunity to switch from wired buds to the freedom of Bluetooth, without any compromise in your sound experience”, added Susan Hansen, Vice President of Sales & Marketing, Asia Pacific and Middle East at Plantronics.

When it comes to music, people simply don’t like to compromise. The vivid, high-resolution audio delivered by BackBeat GO 3 lets users go wireless without losing audio fidelity. Every millimetre of BackBeat GO 3 was designed purposefully – from the custom speaker drivers to the precision tuning of the sound – to deliver a best-in-class listening experience. Six-millimetre drivers in each BackBeat GO 3 earbud results in a wider sound stage and range of frequencies to deliver natural sound and perfectly balanced highs and lows.

In addition, the discreet and stylish BackBeat GO 3 lets people control their music, and their calls, without rummaging around for their phone – skipping tracks, adjusting the volume, activating Siri or Google Now, even taking a call, can all be done with a touch of the inline controls. Designed to seal in sound and block out noise, BackBeat GO 3 includes three different size earbuds to ensure a comfortable, stable fit that stays put on the go, while giving you up to 6.5 hours of listening time on a single charge.

Additional BackBeat GO 3 technologies and benefits include:

  • Vivid, high-resolution audio provided by Plantronics’ custom drivers and proprietary audio codec lets you hear music the way the producer intended, with texture and richness not previously possible from Bluetooth® earbuds.
  • Sweat-proof protection from Plantronics’ exclusive P2i nano-coating, means the music keeps going even in humid conditions, a sprint to make the train, or in light rain.
  • Convenient charging case (available with some models) gives you up to 13 extra hours of listening – two full back-up charges—from its built-in, rechargeable battery.

Plantronics’ Award-Winning BackBeat Family

BackBeat GO 3 is the latest member of the BackBeat family of wireless stereo products from Plantronics. Other BackBeat stereo Bluetooth headphones include the critically-acclaimed BackBeat SENSE smart on-ear wireless headphones with sensor technology, BackBeat PRO over-the-ear wireless headphones, featuring active noise cancellation, and industry-leading listening time of up to 24 hours, and BackBeat FIT, sweat-proof wireless sport headphones, featuring a unique, safety-oriented design and a stable fit regardless of activity level.

Pricing and Availability

BackBeat GO 3 will be available in two styles—Cobalt Black and Copper Grey from 13th September. The SRP for BackBeat GO 3 is AU$ $179.99 and AU$199.99 with Charge Case. For more information, including stockists details, please visit www.plantronics.com.au.

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