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Published on September 20th, 2016 | by admin

Photokina – Lexar launches Ultra microSD UHS-I Card and New microSD Readers with USB Type-C and micro-USB Connections

Lexar Announces New High-Endurance microSD UHS-I Card, Reliable Memory Solution Designed for 24/7 Video Monitoring New High-Endurance Cards Store Critical Data from Security Cameras or Dashboard Cameras

Cologne, Germany, September 20, 2016 – Lexar, a leading global brand of flash memory products, today announced the company’s first High-Endurance microSDHC™ and microSDXC™ UHS-I memory cards. On display at Photokina 2016, the new Lexar® High-Endurance microSD™ cards are built to withstand the extensive write/erase cycles security cameras and dash cams can demand. The cards can record and safely store up to 12,000* hours of 1080p full-HD video footage.

Key Messages:
· High-endurance memory solution for 24/7 video monitoring
· Designed for the unique demands of security cameras and dash cams
· Records up to 12,000 hours of 1080p full-HD video*
· Leverages UHS-I technology for high-speed performance

Multimedia Elements:
• Images are attached to this e-mail and are also in the Lexar Image Gallery link in the attached Word document
• Lexar High-Endurance microSD UHS-I Card Product Information

“This is a unique product for Lexar, as it’s been specifically engineered to meet the ever-growing demand for capturing hours of home security and dash cam video,” said Steffi Ho, product marketing manager, Lexar. “The footage recorded by surveillance cameras can prove incredibly valuable, especially in times of crisis, and reliable memory solutions are crucial in keeping that information securely stored. With Lexar High-Endurance microSD cards, consumers can rest assured, knowing the cards have the capacity, long life cycle, and durability required to keep precious data well-protected.”

The cards leverage UHS-I (U1) technology to capture crisp 1080p full-HD video, ensuring security cameras and dash cams can record their surroundings in crystal-clear detail. Available in 32GB and 64GB capacities, the cards can reliably record thousands of hours of video, and offload recorded content at speeds up to 40MB/s.** It is capable of supporting both video speed class C10 and U1. This premium solution from Lexar facilitates 24/7 video recording or motion-activated video capture.

Lexar’s High-Endurance microSD cards come with a UHS-I adapter for easy video file transfer, and include a lifetime copy of Image Rescue® software. Additionally, all Lexar product designs undergo extensive testing in the Lexar Quality Labs, facilities with more than 1,100 digital devices, to ensure performance, quality, compatibility, and reliability.

The new card is currently available for purchase from most Lexar distributors, resellers and retailers across Australia and New Zealand with an MSRP of AUD$44.95 and NZ$49.95 (32GB), and AUD$69.95 and NZ$79.95 (64GB).

For more information about Lexar products, visit www.lexar.com.

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