LG Announces Start of Sales of World’s First 8K OLED TV
LG Electronics (LG) announced today the start of sales of the world’s first 8K OLED TV (model 88Z9) with pre-orders for the 88-inch set starting this week in South Korea. Availability in key markets of North America, Europe and Australia will follow in the third quarter of the year.
As LG’s largest OLED TV to date, the 8K OLED TV is innovation made possible by LG’s innovative display technology. This inspiring new model highlights the superiority of OLED by providing an exceptional viewing experience. The TV employs an advanced panel with over 33 million self-emitting pixels to deliver LG OLED TV’s picture quality, ensuring lifelike colours in a wide viewing angle, an infinite contrast ratio and perfect blacks. Images are exceptionally sharp on the 88-inch TV thanks to 8K Ultra HD resolution (7,680 x 4,320) equivalent to 16 times the number of pixels in full HD and four times that of a 4K/UHD image.
The superior performance of LG’s 8K OLED panel is enhanced by the company’s second- generation α (Alpha) 9 Gen 2 8K intelligent processor. The processor elevates picture and sound quality with deep learning technology and access to an extensive database of visual information. This allows the chip to optimise content by recognising source quality and implementing the best algorithm by LG to deliver more realistic images. With the α9 Gen 2 8K processor, LG’s 88-inch 8K OLED TV boasts enhanced processing capabilities with effective 8K upscaling and improved noise reduction to 6-steps from 4-steps in the 4K version, resulting in life-like 8K picture when upgrading from 4K (3,840 x 2,160) or Full HD (1,920 x 1,080) content. The processor also analyses ambient light conditions when viewing HDR content to optimise screen brightness.
The LG 88Z9 increases viewer immersion with its impressive audio performance. Sound quality is boosted by an intelligent algorithm that can up-mix two-channel audio to deliver convincing virtual 5.1 surround sound. Deep learning significantly improves output by analysing source content to produce enhanced sound effects in movies, deeper bass in music and clearer voices in sporting events. Users can adjust the sound mode to suit viewing conditions or let the TV set the best sound made based on the source content.
To ensure an outstanding HDR experience the LG 8K OLED TV comes with Dolby Atmos for atmospheric surround sound and intelligently fine-tunes content compatible with Dolby Vision. The TV supports HDMI 2.1, allowing viewers the opportunity to enjoy 8K content at a fast 60 frames per second. The TV also supports automatic low latency mode (ALLM), variable refresh rate (VRR) and enhanced audio return channel (eARC).
In some markets the LG 8K OLED TV will offer built-in versions of both the Google Assistant and Amazon Alexa for added flexibility, convenience and control of the TV and connected smart devices.
“Being the first to market with the world’s first and largest 8K OLED TV shows our commitment to leading the ultra-premium TV segment and delivering the ultimate viewing experience,” said Brian Kwon, president of the Mobile Communications and Home Entertainment companies at LG. “LG was a pioneer in bringing OLED to market and we will continue to introduce state-of-art TV technologies that push the boundaries of what’s possible in home entertainment.”
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