Published on November 10th, 2021 | by Andrew Bistak


LASER, Australia’s home-grown consumer electronics success story, has today announced that its LASER SmartHome brand will be available in Big W stores nationwide as part of a joint effort to deliver easy-to-install and affordable smart home options into Australian homes. Specifically designed to be up and running in minutes, the range will be on-shelf from tomorrow and will see LASER SmartHome products reduce previous RRPs across the range, and with a further 20% off.

This means a smart door bell for less than $100, a smart Full HD Camera for $39 and smart lighting from just $8. It reinforces LASER’s position as a leading smart home supplier in Australia focused on making products more accessible than ever before both through price leadership and a true DIY focus.

The range has been carefully curated by both LASER and Big W to ensure it offers the ultimate in easy, DIY installation for set-and-forget use, and includes lighting, security, and power options for every home. Every product can be easily set up straight out of the box in just a few minutes by scanning a simple QR code. There is no need for long complicated instructions or hardwiring with the extra cost and inconvenience of electricians or handymen. This means battery-powered cameras can be placed exactly where required, without the need to accommodate extension cords or wiring, and light bulbs and downlights can be easily switched out in place of existing fittings.

“We have always been ‘laser’-focused on driving prices down in this category, and our range in Big W is testament to how far the smart home category has come in just a few short years,” says Chris Lau, Managing Director of Laser Co.

“Not long ago a single smart light bulb would have cost upwards of $40 each, and we can now offer Australian families far more value such that they are essentially not paying any extra to ‘go smart’. In fact these days you can get a wide combination of smart products and create a true smart home by bundling light bulbs, power plugs and maybe even a smart security camera for under $100.”

Compatible with Amazon Alexa, and a Certified Google partner, Australians can control their home electronics seamlessly via voice command or as standalone products controlled via the LASER SmartHome app (Android/iOS). Laser SmartHome connects straight to your Wi-Fi – no hub required, so consumers are free to mix and match products and brands as they wish. All of Laser’s Smarthome range have passed strict EMC standards, carry the electrical safety mark and are suitable for Australian households.


LASER Smart Lighting

Laser SmartHome’s range of everyday Smart Light Bulbs, strip lights, vintage style filament bulbs and downlights offer a variety of smart lighting options to suit every family’s individual style and needs.

Available in a range of fittings and styles, Laser gives you the option to choose between cool and warm whites, to RGB bulbs offering over 16 million colour options for every mood or scene. The lights can be switched on/off, dimmed or scheduled using the free Laser SmartHome App or on any compatible smart device.

Laser Smart 10W WHITE Smart Bulb – RRP $10, Sale Price $8

Laser Smart 10W RGB Smart Bulb – RRP $15, Sale Price $12

Laser Smart G80 Filament Bulb Amber – RRP $24 (new RRP $20), Sale Price $16

Laser Smart 2m LED Strip Light with USB Connector – RRP $29, Sale Price $23.20

LASER Smart Power

Laser’s power options allow any appliance or device to be turned into a smart device! The popular smart Wi-Fi plug with dual USB ports also comes with power monitoring and energy saving features.

Laser Smart Wi-Fi Plug with Dual USB and Power Monitor – RRP $29, Sale Price $19

LASER Smart Security

No more wires, electricians, or blind spots. The range of cameras are easy to install and have great 24/7 utility. Australia’s most affordable range of smart cameras allows you to put more cameras in more places, giving all round security. Being DIY they are suitable for rentals, houses and apartments including commercial applications.

Giving the ability to respond to visitors anywhere and anytime, Laser Smart Doorbell can send alerts via the free app when a visitor is at the door and allow the user to see and communicate with them via two-way audio function.

Laser Smart Full HD Camera – RRP $49, Sale Price $39.20

Laser Smart Full HD Video Door Bell White – RRP $149, Sale Price $99


About the Author

When he's not trying to save the world, Andrew enjoys travel (although loathes turbulence), going to the movies, reading and being a dad to his two dogs (and now twins) with his wife.

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