Hardware

Published on November 20th, 2020 | by Adrian Gunning

Huawei brings its greenest smartphone yet – the Mate 40 Pro – to Australia

Huawei has today announced the Australian launch of its most advanced smartphone yet – the HUAWEI Mate 40 Pro.

Previously announced at a global event last month, the HUAWEI Mate 40 Pro reinforces Huawei’s strong track record in innovation and strengthens Huawei’s commitment to a more sustainable future as the greenest smartphone the company has ever produced.

From powerful performance to unique user interactions, everything about the HUAWEI Mate 40 Pro has been fine-tuned to provide the most exciting smartphone experience possible. The HUAWEI Mate 40 Pro incorporates the world’s first 5 nanometer 5G SoC, an Ultra Vision Cine Camera system and the iconic Space Ring Design, for a smarter, more attentive user experience.

Larking Huang, Managing Director of Huawei Consumer Business in Australia: “The Mate 40 Pro exemplifies Huawei as a leader in innovation when it comes to designing next-generation consumer technology. Our advancements in hardware such as the 5G SoC, combined with the world’s best smartphone camera systems and the intuitive Huawei Mobile Services (HMS), deliver the most sophisticated and intelligent smartphone experience possible to our Australian consumers.

“We’re committed to making our smartphones and operations as a business more sustainable and are proud to say that the Mate 40 Pro is the greenest smartphone we have ever made, with a significant reduction to plastic packaging and paper documentation. As part of Huawei’s extensive ecosystem of consumer products, we continue to pave the way for a more seamless, connected and sustainable future.”

An iconic design and new standard for performance

The HUAWEI Mate 40 Pro combines the iconic Space Ring Design with innovative technology and smarter features to deliver a more intelligent user experience. Fully equipped for 5G, the HUAWEI Mate 40 Pro is powered by the Kirin 9000 series, while the most sophisticated 5nm 5G SoC available delivers vast improvements in performance and power efficiency. The HUAWEI Mate 40 Pro also sports the fastest iteration of HUAWEI SuperCharge, enhanced graphics and dual stereo speakers for an immersive audio-visual experience. Equipped with Huawei Mobile Services (HMS), the HUAWEI Mate 40 Pro offers a smarter, richer and more convenient experience, with new user-centric features including Smart Gesture Control. Huawei’s innovative Multi-screen Collaboration exemplifies the versatility of Huawei’s ecosystem, offering an intuitive way for users to operate multiple devices at once, running several apps simultaneously, combining smartphone and PC to deliver unique experiences.

The world’s best smartphone camera

The HUAWEI Mate 40 Pro was recently crowned the No. 1 smartphone camera available worldwide, after being awarded the highest smartphone camera rating ever by DXOMARK, the leading source of independent display and image quality measurements and ratings for smartphone, camera and lens. Co-engineered with Leica, the camera system on the HUAWEI Mate 40 Pro sees breakthrough upgrades to the ultra-wide angle lens, powerful high-definition main camera, impressive telephoto camera and more. With the Dual Cine Cameras and Dual Ultra Wide Cameras the HUAWEI Mate 40 Pro allows users to capture amazing wide angle videos and images from both the front-and rear-facing cameras. The Mate 40 Pro also features a Periscope Telephoto Camera to support 10x hybrid zoom and 50x digital zoom, while the Ultra Wide Cine Camera now offers an even wider field of view. The Ultra Vision Selfie Camera takes selfies and videos to new heights with support for 4K capture and the option to shoot in one of three available fields of view, ranging from up close and personal to ultra-wide.

Striving towards a sustainable future as Huawei’s greenest smartphone yet

The HUAWEI Mate 40 Pro exhibits Huawei’s commitment towards a more sustainable future as the greenest smartphone launched to date. The HUAWEI Mate 40 Pro includes a 28% reduction in plastic packaging and an 83% reduction in paper documentation. In Europe we have introduced an industry-leading digital warranty card that allows users to easily access their documents with a scannable QR code on the device, or simply by downloading it from Huawei’s website.

The use of 100% decomposable soy-bean ink in our packaging in place of petroleum-based ink which reduce the production of harmful carcinogens and VOCs, further highlight’s Huawei’s green credentials. Through a series of green initiatives that have been implemented since 2013, Huawei has taken significant steps to help create a greener future. Using bioplastics extensively since 2013, Huawei is helping to reduce pollution and the negative environmental impact of manufacturing petroleum-based plastics. Over 30% of the bioplastics used come from environmentally friendly castor oil, which reduces carbon dioxide emissions by 62.6%. When it comes to energy efficiency, between 2015 and 2019, this increased by a staggering 50% across all Huawei products, and thanks to the use of solar power, Huawei has reduced carbon emissions by 89,000 tons.

Huawei also contributes to the circular economy and last year alone, Huawei recycled 1,468 tons of waste electronics and this year, is on track to recycle more than 3,000 tons. Huawei also reused 86% of devices returned for recycling in 2019, while we have repaired and rehomed over 500,000 phones since 2015 through Huawei’s trade-in service. 

Discover ‘flagship lite’ with the HUAWEI nova 7i

Launching in Australia, alongside the Mate 40 Pro, is the HUAWEI nova 7i – a smart device at an affordable price point for younger consumers to play, capture and share.

The HUAWEI nova 7i sports a cutting-edge HUAWEI Punch FullView Display with a screen-to-body ratio of 90.6% to deliver an immersive viewing experience. The powerful quad-camera system includes a 48MP Main Camera and 8MP Ultra Wide-Angle Lens to produce true-to-life images along with a Bokeh Lens. Powered by the Kirin 810, the HUAWEI nova 7i delivers excellent performance and power efficiency along with strong computing capabilities to deliver an upgraded gaming experience. The nova 7i also includes a high-capacity 4200mAh battery and can be charged to 70% in just 30 minutes.

Australian pricing and availability

The HUAWEI Mate 40 Pro will RRP in Australia for $1,999 and will be available for purchase from today, 19 November 2020 in Mystic Silver, sold exclusively from Huawei Authorised Experience Stores – Chatswood (NSW), World Square (NSW) and the recently opened Hurstville Store (NSW).

The HUAWEI nova 7i will RRP in Australia for $499 and is available now in Midnight Black from, Huawei Authorised Experience Stores – Chatswood (NSW). World Square (NSW) and the recently opened Hurstville Store (NSW), Mobileciti, The Good Guys and Amazon.


About the Author

agun@impulsegamer.com'

Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.



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