Audio brand Edifier set to challenge established brands on value and performance
Edifier, globally recognised brand renowned for delivering premium sound experiences, is proud to announce the national retail launch of its award-winning audio solutions in partnership with Officeworks. From late October, Edifier products will be available across 170 Officeworks stores nationwide, marking the brand’s first major retail rollout in Australia.
Following strong demand in the United States, highlighted by Edifier’s double-digit year-on-year sales growth and expanded distribution across major retailers such as Best Buy, Walmart, Amazon, and Target, this strategic partnership will significantly expand Edifier’s presence in the Australian market.
The timing aligns with a growing demand for high-quality personal audio devices, whether for enjoying, creating or sharing music and audio files, at home or on the go. The product lineup spans a range of wireless over-ear headphones, active noise-cancelling earbuds, Bluetooth portable speakers, and audiophile-grade speaker systems at multiple price points, challenging existing brands where consumers are increasingly seeking value-driven offerings.With design and professional-grade sound quality at the forefront of every product, Edifier combines the two without imposing a price premium. Their headphone range embodies this balance, with superior sound tuning housed in a strong yet lightweight frame, reinforced with aluminum and finished with padded ear cups for all-day comfort. Whilst the portable and home speakers deliver rich hi-fi clarity and immersive soundstage performance, wrapped in sleek modern designs and elegant wood finishes that elevate any space. Proof that high-end audio and visual aesthetics can go hand-in-hand, without breaking the bank.
“We’re absolutely thrilled to bring Edifier to Officeworks with a broad range of products readily available from launch,” said Pink Wang, Director of International Sales, Edifier. “From hybrid workers and students to creators and dedicated audiophiles, our mission is to make premium sound accessible to everyone. With our cutting-edge audio technology and exceptional value, we’re excited to offer Australian consumers a true performance-first alternative in the audio space.”
Boasting offerings across all audio segments, users are able to bundle everything from headphones, speakers, and subwoofers into one value-packed audio ecosystem, making it easier than ever to build a professional-grade audio setup that fits both lifestyle and budget.
| MODEL | FEATURES | PRICE (AUD) | |
| NeoDots Hi-Res TWS with ANC |
|
$189.00 | |
| NeoBuds Plus Wireless Charging TWS with ANC | Dual drivers, ANC, wireless charging, 40h battery, low-latency mode, app EQ. | $209.00 | |
| NeoBuds Pro 3 Spatial Audio TWS with ANC | Dual drivers (armature + dynamic), ANC, spatial audio, game mode, 47h total battery. | $269.00 | |
| NeoBuds Planar TWS Planar Magnetic Earbuds ANC | 12mm planar magnetic drivers, Snapdragon Sound, ANC, immersive audio. | $299.00 | |
| STAX Spirit S10 TWS Planar Magnetic Earbuds ANC | 12mm planar drivers, Snapdragon Sound, ANC, wireless charging, IP54. | $569.00 | |
| WH700NB Pro Wireless Over-Ear Headphones with ANC | Over-ear wireless headphones with ANC, ambient mode, and Hi-Res audio. | $99.00 | |
| W800BT Pro Wireless Over-Ear Headphones with ANC | Titanium drivers, hybrid ANC, 45h battery, multipoint Bluetooth. | $119.00 | |
| ES850NB Wireless ANC Over-Ear Headphones | 40mm drivers, LDAC, -45dB ANC, ambient modes, 95h battery. | $189.00 | |
| WH950NB Wireless ANC Over-Ear Headphones | Titanium-coated 40mm drivers, hybrid ANC (-43dB), AI mic noise reduction, 56h battery. | $229.00 | |
| Stax S5 Wireless Planar Magnetic Headphones | Wireless planar magnetic headphones with 80 hours battery life, high-res audio certification, customisable EQ and multiple inputs. | $699.00 | |
| MG250 Soundbar Black | Slim desktop soundbar with touch controls, Bluetooth, USB, RGB lighting. | $59.00 | |
| MG300 Soundbar Black | Compact Bluetooth soundbar with RGB lighting, mic, USB audio, game/music modes. | $79.00 | |
| ES20 Portable Bluetooth Speaker | Portable speaker, dual passive radiators, 6W output, IP67 waterproof, built-in mic. | $99.00 | |
| ES60 Portable Bluetooth Speaker | Portable speaker with dual drivers, IP66 rating, ambient lighting. | $199.00 | |
| ES300 Tabletop Wireless Speaker | 30W output, silk-dome tweeters, ambient lighting, 12h battery life, Bluetooth. | $399.00 | |
| R990BT 2.0 Active Multimedia Speaker | Compact 2.0 multimedia speakers, Bluetooth, desktop/casual audio focused. | $139.00 | |
| MR3 Monitor Bluetooth Speakers | 2.0 monitors, flat frequency response (52Hz–40kHz), Bluetooth 5.4, ConneX app control. | $189.00 | |
| R1280DB Bluetooth Bookshelf Speaker | 2.0 speakers, 21W + 21W output, 4″ drivers + 13 mm tweeters, optical/coaxial/Bluetooth input, spatialiser tech. | $209.00 | |
| S1000MKII Premium Hi-Res Bookshelf Speaker | Premium Hi-Res bookshelf speakers with optical, coaxial, and Bluetooth input. | $549.00 | |
| S880DB MKII Hi-Res Bookshelf Speakers | Hi-Res, supports digital audio signals, titanium dome tweeters, aluminum diaphragm mid-low drivers | $579.00 | |
| S2000MKIII Premium Hi-Res Bookshelf Speaker | Hi-Res, aptX HD, tri-amp design, digital display, multiple inputs. | $669.00 | |
| S3000MKII Premium Hi-Res Bookshelf Speaker | Planar tweeters, aluminium bass drivers, advanced DAC, digital inputs | $1,099.00 | |
| QD25 Tabletop Bluetooth Speaker | Hi-Res, dynamic sound performance, 25W RMS output, mid-bass driver, tweeter with neodymium magnets, multi-point connection | $219.00 | |
| M60 Compact Desktop 2.0 Speakers | Hi-Res, 66W output, silk dome tweeters, long-throw aluminum diaphragm mid-low drivers, automatic backlight | $289.00 | |
| T5s Powered Subwoofer | 70W RMS output, high-performance front end, closed-loop class-D amplifier, 8″ front-firing long-throw woofer | $289.00 | |
| MR5 Powered Studio Monitor Speaker | 110W RMS output, Tri-amped active crossover, Full digital signal processing, Dimpled tweeter waveguide, | $399.00 |
Edifier products are available to purchase now from Officeworks online and in store. For more information visit officeworks.com.au/brands/edifier
About the Author
Adrian Gunning Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.
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