Published on July 11th, 2023 | by Adrian Gunning

Time to Feel Like a Big Deal: Amazon Australia’s Prime Day Celebrates Members with Epic Deals

Amazon Australia’s much-anticipated Prime Day Shopping event is now live. This year, Prime Day will officially run from 11 July at 00:01AM AEST until 13 July 5:00PM and will offer Prime members in Australia savings across every category on more than one hundred thousand products.

New deals will drop throughout the event, with discounts on big name brands, as well as more deals than last year’s event from Amazon Australia’s selling partners – many of which are small and medium-sized businesses. Deals from Germany, Japan, UK and US will also be available on through Amazon Global Store, giving Australian Prime members access to a massive 65 hours of deals – the world’s longest Amazon Prime Day.

Prime members will see savings on much-loved names including Adidas, Bose, LEGO, Miele, Philips, Samsung and Sony as well as an array of everyday essentials including the Amazon Basics range, AJAX, Finish, OMO, Dove, Lavazza, Pepsi, Pedigree and Whiskas.

Small local businesses will also feature in the shopping event, including Givewrap, a Sydney-based wrapping paper small business that donates a portion of sales to charities; Perth based beauty brand with Australian made vegan products, AntiBeauty; Victoria based sparkling soda maker with sustainability at its core, Twenty39; and Perth founded TikTok trending hair styling tool, Mermade Hair.

Arno Lenior, Director of Prime for Amazon Australia said, “We’re so excited to be kicking off Prime Day in Australia with huge savings and exclusive deals available for our Prime members. There’s no doubt that Aussies are on the hunt for ways to save, so we’re proud to offer the bigger ticket items alongside the household staples and everyday essentials, helping our customers make their dollars go further. New deals will be going live throughout the 65-hour sale so we encourage shoppers to keep coming back to make the most of the great savings available.”

“Prime is savings, convenience, and entertainment in one single membership. If you’re new to Prime there’s also a 30-day free trial to save big this Prime Day, unlock free and fast delivery, and get access Prime Video, Amazon music and more.”

Australian Prime members can access the below and many more deals over Prime Day:[i]

Small Business brands 

  • Save on select AntiBeauty skincare products
  • Save on select Mermade Hair styling tools
  • Save on select Givewrap wrapping paper
  • Save on select UGG 1978AUS footwear
  • Save on select Twenty39 sparkling soda machines
  • Save on select Dresden glasses

Amazon Devices – Echo, Fire TV, Kindle and Ring:

  • Save 63% off RRP on the brand new Echo Pop, the latest compact smart speaker with Alexa, just $29
  • Save 56% off RRP on the Echo Show 8 (2nd Gen), featuring an 8” HD touchscreen with Alexa, just $99
  • Save 50% off RRP across the entire range of Fire TV products, including the Fire TV Stick 4K Max our most powerful streaming media stick
  • Save 30% off RRP on the Kindle Paperwhite range, purpose-built for reading with adjustable warm light, from just $187
  • Save 51% off RRP on the Ring Indoor Cam, watch over your home with the compact plug-in HD camera for just $49
  • Save 34% off RRP on the Ring Video Doorbell, to help you monitor your home your way, for just $99

Amazon Basics – additional discounts on already great value! 

  • Save up to 30% on select Amazon Basics range products including select Batteries, Luggage, Bedding, Kitchen items and more

Everyday Essentials & Pantry – Stock up with savings on staples

  • Save on select Quilton toilet paper and paper towels
  • Save on select cleaning products from Ajax, Finish, Dettol, OMO, and more
  • Save on select pantry from Pepsi, Red Bull, T2, Lavazza, and more
  • Save on select Koh cleaning products (Australian Small Business)
  • Save on select Bunsters Hotsauce (Australian Small Business)
  • Save on select Remedy Drinks products including Kombucha and Sodaly

Electronics, Home Entertainment and Videogames

  • Save up to 50% off RRP on select Philips TVs, 20% off on select Sony TVs
  • Save up to 45% off RRP on select soundbars, headphones and speakers from brands including Sony, JBL, Bose and Ultimate Ears
  • Save up to 54% off RRP on select Fujifilm Instax products
  • Save up to 35% off RRP on select PC Accessories and Routers from Logitech, Corsair and ASUS
  • Save up to 30% off RRP on select Laptops and Monitors from LG, Lenovo and Samsung
  • Save up to 46% off RRP on select Samsung Galaxy phones and accessories
  • Save up to 30% off RRP on select printers from Canon, Epson and Brother
  • Save up to 26% off RRP on select Nintendo Switch grey console
  • Save up to 38% off RRP on select Nintendo Switch games including The Legend of Zelda Breath of the Wild, The Legend of Zelda Links Awakening, Mario Strikers and New Super Mario Bros U Deluxe
  • Prime members get $50 promotional Amazon credit with eligible purchase of select PlayStation 5 consoles (per console purchased)
  • Save up to 31% off RRP on select PlayStation Pulse 3D Wireless Headsets
  • Prime members get $100 promotional Amazon credit with eligible purchase of Meta Quest 2 or Meta Quest Pro VR Headsets (per headset purchased)
  • Save on select Prism+ Monitors
  • Save on select Prism+ TVs
  • Save on select HP Probook
  • Save on select Dyson V15 Detect Cordless Handheld Vacuum Cleaner
  • Save on select electronics, chargers and more from Anker
  • Save on select headphones and accessories from Avantree
  • Save on select Bang & Olufsen
  • Save on select Edifier Speakers
  • Save on select SoundPEATS Earphones.
  • Save on Select Viewsonic projectors

Home and Leisure 

  • Save up to 40% off RRP on select vacuum cleaners from Miele, iRobot, Black and Decker and Hoover
  • Save up to 32% off RRP on select kitchen products and appliances from Instant Appliances, De’Longhi, Sunbeam, Nespresso, Russell Hobbs and Breville
  • Save up to 30% off RRP on select BBQs and outdoor heaters from Weber, Napoleon, Everdure, Traeger, Pit Boss, Kamado Joe and Cuisinart
  • Save on select exercise, sports and outdoor products from Decathlon, Wilson, Cortex, Camelbak and Coleman
  • Save up to 30% off RRP on select gardening products, outdoor decor, tools and more from Bosch, Scotts, Debco and Yates
  • Save up to 30% off RRP on select home, furniture, outdoor living and home improvement products from Zinus, Yankee, Cooper & Co and Joseph Joseph
  • Save up to 30% off RRP on select bedding and bath products from Linen House, Luxor, Jaspa Herington and Bambury
  • Save up to 30% off RRP on pressure washers and power tools from Bosch, Karcher, Ego Power, Hyundai and Oregon
  • Save up to 30% off RRP on select smart home products from Switchbot and Eufy
  • Save up to 40% off RRP on select automotive products from Trico, Castrol and NOCO
  • Save on select ECOVACS Robot Vacuums
  • Save on select Roborock Robot Vacuums
  • Save On Arovec Air Purifiers, Dehumidifiers, Filters and Home Products (Australian Small Business)
  • Save On Koala Furniture, Mattresses and Bedding Products
  • Save On PRODIGY X Ice Bath Tub and Tesalate Towels (Australian Small Businesses)
  • Save on select Igluu meal prep products
  • Save on select Solo Stove Smokeless Fire Pits
  • Save on select NAKIE Outdoor Gear (Australian Small Business)
  • Save on select Dreamegg sound machines and air purifiers
  • Save on select ROCKBROS Bike products

Kids and Big Kids:

  • Save up to 35% off RRP on select kids play sets, scooters and trampolines from LifeSpan Kids, Backyard Discovery, Plum Play and Razor
  • Save up to 30% off RRP on select products from LEGO, Hot Wheels and Fisher-Price
  • Save on select 3Doodler Create+ 3D Printing Pens

Fashion, Accessories and Luggage

  • Save on select apparel, shoes and accessories from Adidas, Fila, Champion, Puma and more
  • Save on select apparel, shoes and accessories from Lacoste, Tommy Hilfiger, The North Face and more
  • Save up to 30% off RRP on select watches from Casio, Fossil, Emporio Armani and G-Shock
  • Save up to 40% off RRP on select sunglasses from Carrera, Hawkers, Polaroid and Lacoste
  • Save up to 50% off RRP on select shoes from Skechers, New Balance, Hush Puppies and ECCO
  • Save on select underwear, socks and apparel from Calvin Klein, Bonds, Kayser and more
  • Save on select CRZ YOGA activewear
  • Save on select New Balance apparel, shoes and accessories
  • Save on select TREKOLOGY trekking products
  • Save on select New Balance shoes and apparel
  • Save on select Oakley, Versace, Prada, Kate Spade and other designer sunglass

Beauty, Personal Care and Nutrition

  • Save on select personal care appliances from ghd, Philips, Oral-B, Remington and more
  • Save on select beauty and skincare from L’Oreal Paris, Neutrogena Hydro Boost, Maybelline, NYX, Cetaphil, Dove, Palmolive and more
  • Save on select luxury beauty from Olaplex, Calvin Klein, OPI, Hugo Boss and more
  • Save on select nutrition supplements and vitamins from Optimum Nutrition, BSN, Quest, Cenovis, Nature’s Own, Ostelin, Centrum and more
  • Save on select d’Alba skincare
  • Save on select Sand & Sky Beauty products (Small Australian Business)
  • Save on select Bondi Boost Haircare products (Small Australian Business)


  • Great prices and savings on select pet products and food from brands including Pedigree, Fancy Feast, Felix, Whiskas and more
  • Save on select Aussie Furbaby pet supplies (Australian Small Business)
  • Save on select KONG pet productsx

Amazon Global Store – Deals from Amazon US, UK, Japan and Germany, shipped free for Prime members

  • [US Deal] Save on select Crucial, Lexar, SanDisk and WD digital storage
  • [US Deal] Save on select toys from Hasbro, NERF, Power Rangers
  • [US Deal] Save on select Disney Cars Toys, MEGA WONDER BUILDERS, Mattel.
  • [US Deal] Save on select Samsung, Crucial, Lexar, SanDisk digital storage
  • [US Deal] Save on Monopoly Ultimate Banking game
  • [US Deal] Save on select ANNE KLEIN, Bulova, Invicta watches and accessories
  • [US Deal] Save on select Hydro Flask, Ello, ZULU waterbottles
  • [US Deal] Save on select BlueParrott, Jabra headphones
  • [UK Deal] Save on select personal care appliances from Panasonic, Philips, WAHL
  • [UK Deal] Save on select DREMEL pet care
  • [UK Deal] Save on select Bosch Home and Garden
  • [UK Deal] Save on select SWAROVSKI

Enhancing customer delivery; creating jobs for Australians

Since last Amazon Prime Day, Amazon Australia has continued to grow and invest in its operations network to enable a seamless, faster, and reliable shopping experience for customers across the country. This includes the opening of a purpose-built sort centre in Craigieburn, Melbourne which has the capacity to process up to 160,000 packages a day. The sort centre, sees already picked-and-packed customers’ orders sorted by final destination, consolidated and, shipped to one of Amazon’s 11 delivery hubs or to third-party carriers for more efficient delivery customers. The company also opened two new logistics sites in Bella Vista and Gosford, NSW enabling faster delivery to customers in those regions with Amazon Flex (the service that enables next day delivery). As it grows its operations network, Amazon Australia has also continued to grow its team, creating hundreds of permanent operations jobs around the country since last Prime Day, with exciting career opportunities, competitive pay, and benefits such as paid parental leave and highly subsidised health insurance. Amazon also plans to onboard more than 1,000 seasonal workers around Australia to provide additional support for its fulfilment and logistics team over the mid-year sales and Amazon Prime Day.


About the Author'

Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.

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