Published on September 15th, 2023 | by Adrian Gunning


Today, Ubisoft announced the launch of The Crew™ Motorfest, the ultimate open world driving experience! The game is now available on PlayStation®5, PlayStation®4, Xbox Series X|S and Xbox One, in digital and physical editions, as well as Windows PC through the Epic Games Store and the Ubisoft Store (digital only). Players can also play the Ultimate Edition of the game with a Ubisoft+ subscription, on Xbox, Amazon Luna* and PC via Ubisoft Connect.

A new Live Action Trailer was also released to celebrate the game’s release:

In The Crew Motorfest, players can explore the Hawaiian island of O’ahu and participate in Motorfest, a festival designed for all car enthusiasts. At the heart of the event, they can discover the very best of car culture through a selection of 15 thematic campaigns, called Playlists. Each with their own atmosphere, music, objectives, gameplay, and rewards, the Playlists fully immerse players in these unique car culture universes and allow them to explore the legacy of iconic brands or master different driving styles: from underground street racing in the Made in Japan Playlist to American Muscle cars, off-road, open-wheel racing, drift, and more! Electric supercars have their own Playlist all about raw power and energy management, and vintage classics have one too, with entirely different gameplay settings, removing GPS and assisted driving to bring back the feeling of legendary vehicles from the past. Of course, car culture is not only about cars, but also about people. To give players as many different experiences as possible, some of the biggest names in the car-loving scene have contributed directly to The Crew Motorfest, including professional drivers, tuners, and content creators. Several Playlists will feature their talents at launch:

  • Rule the Streets, featuring popular US network Donut Media putting the hottest cars to the test in James Pumphrey’s signature challenges.
  • Dream Cars, with world-famous car enthusiast Supercar Blondie (Alexandra Hirschi), bringing her curated selection of the most unique and innovative concept cars ever seen on the road.
  • LBWK, immersing players in the vision of Wataru Kato, founder of the Japanese car shop Liberty Walk, and his passion for tuned and customized cars.

And this is only the beginning: new Playlists and new experiences are just around the corner! Each visit to Motorfest is another chance to hop into a new weekly theme, drive new vehicles, and win rewards. Starting at launch on September 14, Season 1 is putting the spotlight on what makes an iconic car in different regions of the world: America, Japan or Europe. And in December, Season 2 will then welcome one of the most famous brands in Car Entertainment: Hoonigan, bringing their special project vehicles to the game!

The best part? Starting today, players can test The Crew Motorfest for free for 5 hours, on PlayStation, Xbox and PC until 6pm, September 18 AEST! If they wish to continue their adventure, every unlocked item and progression will be carried over upon the game’s purchase. By getting the game before the end of the Free Trial, they will benefit from the Early Adopter offer and unlock the Liberty Walk Pack, including the Toyota GR Supra 2021 LBWK Edition.

For The Crew® 2 owners who dedicated time and energy building their perfect vehicle collection, The Crew Motorfest also brings a feature unique to the market: the Collection Import, allowing willing players to import most of their vehicle collection from The Crew 2 to The Crew Motorfest for free! Most vehicles and vanities purchased or unlocked before the end of The Crew 2 Season 8 can be imported, and eligible vehicles & vanities from Season 9 will also be added to the feature at a later date. For players who prefer to start a fresh Motorfest experience, this feature is totally optional, and can be activated at any moment.

The Gold and Ultimate Editions of The Crew Motorfest include the Year 1 Pass on all available platforms. The Year 1 Pass will gradually unlock up to 25 additional cars, starting with 3 vehicles today as part of Season 1: the Dodge Charger SRT Hellcat Redeye Widebody (2023), Chevrolet Chevelle SS (1970) and BMW M4 Competition Coupe (2021). Players will then obtain 2 cars each month, until the total of 25 cars over the whole year. On top of that, the Ultimate Edition offers access to the Ultimate Pack, which contains many exclusive customization items for the player’s avatar and vehicles and is included in Ubisoft+ subscriptions via Ubisoft Connect, Xbox and Amazon Luna*.

For more information about The Crew Motorfest, please visit and follow us on Facebook at, on Instagram at, on TikTok at and on Twitter at or #TheCrewMotorfest.

For the latest news on The Crew Motorfest and other Ubisoft games, please visit To order, visit

*Ubisoft+ on Luna requires account linking and a Multi Access plan. Territorial restrictions apply.

About the Author'

Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.

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