Published on July 28th, 2021 | by Adrian Gunning

Sony enhances Its portfolio of powerful BRAVIA displays

Sony is strengthening its B2B display portfolio with the addition of BZ40J series in 100-inch and BZ30J series in 75-inch, 65-inch, 55-inch, 50-inch, 43-inch and 32-inch.  These new additions are designed to accommodate corporate and education environments of varying sizes, from large conference rooms and lecture halls to small meeting rooms and huddle spaces, as well as diverse digital signage applications.

The new BRAVIA Professional Displays incorporate Pro Mode, which enables users to easily customise settings to suit different behaviours, based on applications and environments, while One Step Setting allows for quick optimisation at the touch of a button.  IP control allows for easy installation and integration through support from key partners.  Additionally, the latest displays’ mirroring capabilities provide exceptional connectivity through Wi-Fi, Bluetooth and both Chromecast built-in™ and Apple AirPlay® 2, allowing for a quick and easy connection from a user’s device, allowing them to simply control, stream and share content.

Both new BRAVIA professional series boast a powerful new System on a Chip (SoC) platform, with a built-in Android™ OS system, that offers an upgraded interface for efficient ease of use, fast boot-up and seamless application integration.  The new displays are thoughtfully designed with a side logo and installation-friendly terminals to provide flexibility and meet the demands of the B2B market.  They also feature the latest 4K HDR processor X1™, which enhances colour, contrast, clarity and motion to produce unrivalled pictures, as well as TRILUMINOS PRO technology to produce realistic imagery with a wide range of vivid colours.

Sony’s portfolio of BRAVIA 4K HDR Professional Displays, including the newly added BZ40J and BZ30J series models, and existing BZ35F, BZ40H models are ideal for use in corporations and education institutions of all sizes and excel at precisely and clearly displaying content – whether it’s small letters, diagrams and charts or dynamic and detailed rich media. BRAVIA Professional Displays can enhance the quality of presentation materials, communications, photos and videos by conveying textures and amplifying expression through the clarity of 4K resolution and more realistic HDR colour spaces, which accurately reproduce a wide range of colours and provide high-contrast imagery.  The full line-up of BRAVIA Professional Displays are available in sizes ranging from 32-inches, up to 100-inches.

The high-end BZ40J series, achieves a high brightness of 600 nits and peak brightness of 940 nits, with a refresh rate of 100Hz and incorporates Sony’s latest Cognitive Processor XR.

The entry-level BZ30J line-up, achieves 440 nits brightness, with a refresh rate of 50Hz and incorporates Sony’s 4K HDR Processor X1.

Pricing and Availability

Model Size AU $SRP NZ $SRP Available From
FW-100BZ40J 100 inch $24,999 $28,999 September 2021
FW-75BZ30J 75 inch $3,699 $4,399 October 2021
FW-65BZ30J 65 inch $2,799 $3,199 October 2021
FW-55BZ30J 55 inch $1,949 $2,299 October 2021
FW-50BZ30J 50 inch $1,729 $1,999 November 2021*
FW-43BZ30J 43 inch $1,499 $1,749 November 2021*
FW-32BZ30J 32 inch $1,329 $1,549 October 2021

*October 2021 for New Zealand

About the Author


Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.

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