Published on October 27th, 2021 | by Adrian Gunning

Samsung Announces New Sizes for Iconic Lifestyle TV portfolio

Samsung Electronics Australia is pleased to announce its expanded lifestyle TV range with the release of the 65-inch The Serif and 85-inch The Frame – offering Australians unrivalled choice in style, design and big screen picture quality.

As Australians continue to invest in big screen TVs – with 85-inch now the fastest growing size – and many placing a greater emphasis on design and multi-purpose function, the expanded range is a welcome addition to meet the demands of in-home entertainment across the country.

“We’ve received unprecedented demand for our Lifestyle TVs and it continues to grow year-on-year. With more Australians wanting larger TVs for that big screen experience at home they are also trying to balance the design and aesthetics of the room. Expanding our size options for The Serif and The Frame meets the demand for those looking for a TV that fits into the overall style of the home but also produces an exceptional big screen experience.” Said Jeremy Senior, Vice President of Consumer Electronics, Samsung Australia

“The Frame was the first lifestyle TV to launch in Australia and with many enhancing their living environments over the past twelve months, we’ve seen exceptional demand for this product. The Frame’s unique Art Mode offers the ability to access art from galleries all over the world, including The Louvre and it has proven to be a favourite feature for customers wanting to blend the TV into the room.

“On average, Australians have 2.7 TVs in their home and as our viewing habits evolve our lifestyle range continues to offer a smart TV experience coupled with Samsung’s leading QLED picture quality to enhance the overall home entertainment experience for when the TV is both on and off” Concludes Senior.

The Serif

The new 65-inch The Serif is added to the current lineup of 43-inch and 55-inch models.

Created in 2015 in collaboration with Ronan and Erwan Bouroullec, globally renowned French furniture designers, The Serif is a mastery of form and function, inspired by the letter ‘I’ in a Serif font, that blurs the boundary between furniture and TV. While most TVs are designed to be wall-mounted or on top of a TV stand, The Serif was built to be put anywhere. Now, with a bigger screen, The Serif can provide an even more immersive viewing experience and blend into its environment.

Aside from its unique design, The Serif also offers Samsung QLED picture quality for a rich and realistic image across virtually all content and 200Hz Motion Rate for smooth images when watching fast moving sports or action movies. It also gives consumers a comprehensive Smart TV experience and smart features. Through NFC technology, the new model of The Serif also supports Tap View1, which allows users to play content from a compatible smartphone on the TV screen by simply tapping the device on the sides of TV.

1 *TapView is available from Samsung Galaxy Android 8.1 and above models.

The Frame

The 85-inch The Frame is added to the current lineup of 32-inch, 43-inch, 50-inch, 55-inch, 65-inch and 75-inch models. The addition of the 85-inch version meets Australians’ demands for big screen TVs.

Alongside new design forms and software updates across the range, The Frame brings the beauty of a TV when it’s on, and art when it’s off. Featuring a selection of over 1,400 artworks via The Art Store,2 The Frame allows users to reinvent and refresh their space as a new art gallery every day, providing a way to bring natural elements into their home decor.

This year, The Frame also features a slimmer profile3 and has new modern customisable frame options including; Beige, Teak, White and Brown to blend into users’ room décor.

With Samsung’s partnership with the iconic Musée du Louvre, The Frame now boasts a catalogue with over 1,400 works of art from 43 different countries that Australians can enjoy in 4K picture quality from museums and galleries around the world with a subscription to The Art Store.²
Samsung’s eco-packaging solution will also continue to be used across all TV packaging to help responsibly manage waste, allowing customers to repurpose TV boxes into small-scale pieces of furniture. Both The Frame and The Serif also come with Samsung’s solar cell-powered remote, removing the need for disposable batteries.

Pricing and Availability

The Frame and The Serif are available now at leading retail stores or on www.samsung.com
65-inch The Serif – $2,699 RRP
85-inch The Frame – $6,899 RRP
85-inch Customisable frame, modern (Beige, Teak, White or Brown) – $249 RRP
For more information on Samsung’s 2021 Lifestyle TV lineup, please visit https://www.samsung.com/au/lifestyle-tvs/

About the Author


Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.

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