Published on October 2nd, 2019 | by Andrew Bistak
OPPO Enters Partnership with League of Legends Esports
Smartphone maker OPPO has announced a multi-year partnership with Riot Games to be the exclusive global smartphone partner for League of LegendsⓇ esports international events: The World Championship, Mid-Season Invitational, and All-Star Event.
The ground-breaking partnership marks OPPO’s first entry into the esports market further solidifying the tech giant’s innovation of its smartphones and its expansion into sports and entertainment.
Michael Tran, Managing Director at OPPO Australia, believes the partnership will help further promote OPPO’s gaming capabilities and become a leader in the mobile gaming industry, estimated to be worth $1.1bn in 2018.
“At OPPO we’re committed to innovation and providing products that enhance the users’ lifestyle. Esports is one of the fastest-growing sports in Australia and has become a central component of many people’s lifestyles, with almost half of all Aussies playing games on their smartphones according to our research,” said Managing Director of OPPO Australia, Michael Tran.
“We have invested significantly in the gaming capabilities, from cloud gaming to innovations within our devices that optimise the gaming experience. We believe we’re on the cusp of a smartphone gaming revolution and OPPO is positioning itself at the forefront of this industry, which makes the Riot partnership such a natural alignment,” added Tran.
According to the 5G Futures report commissioned by OPPO, more Australians now play games on their smartphones (46 per cent) than computers (36 per cent), and is starting to rival console gaming (66 per cent).
As the exclusive smartphone partner for League of Legends esports, OPPO will have year round activations at the sport’s three annual global tournaments: the Mid-Season Invitational, the All-Star Event, and the World Championship. Starting with the 2019 World Championship, OPPO will bring fans closer to the biggest esport events of the year through:
- MVP Presented by OPPO: As the first global presenting partner for the Most Valuable Player award at the World Championship and Mid-Season Invitational, OPPO will award the best performance throughout critical matches during the season.
- OPPO Cam: During the broadcasts of the World Championship, the OPPO Cam will bring millions of fans closer to the biggest competition of the esports season. From cosplay to behind-the-scenes look-ins, the OPPO Cam will allow fans watching from around the world to tune in on the live event experience by leveraging OPPO’s unparalleled phone camera technology.
- First Look at the Rift: OPPO will spotlight teams making their inaugural appearance at Worlds, allowing fans an inside look at the next League of Legend prodigies, the top underdog contenders, and the most dangerous dark horses.
Additionally, OPPO will also activate a series of consumer focused promotions leveraging the multi-year partnership.
“OPPO’s commitment to design and innovation are cornerstones in everything they do, and we are thrilled to have them bring their pioneering spirit to our global sport and fanbase,” said Naz Aletaha, Head of Global Esports Business Development and Partnerships for Riot Games.
“To be OPPO’s first esports league partner is a powerful testament to the resonance of League of Legends esports, and we look forward to collaborating together to celebrate the sport, our fans, and the love of the game,” said Aletaha.
League of Legends joins OPPO’s roster of premier sport partners which includes Wimbledon, FC Barcelona, and the International Cricket Council, among others. This partnership puts OPPO at the center of the burgeoning global esports market, as they join League of Legends Esports best-in-class partners like Mastercard, State Farm, Alienware, Secretlab, and Louis Vuitton.
OPPO is dedicated to producing products infused with art and innovative technology. In less than a decade, the company has become the third biggest smartphone brand in Australia and continues to lead the smartphone industry in 5G development. OPPO’s Game Center operation is unmatched with over 130 million active monthly game users across nine thousand games operated on their devices.