Published on September 7th, 2021 | by Adrian Gunning
MCEC supports Our Soundtrack Our stories Campaign
Melbourne Convention and Exhibition Centre (MCEC) is proud to have hosted so many amazing Australian musicians over the years.
In view of continuing to support this great industry, they’re supporting the Australian Recording Industry Association’s ‘Our Soundtrack Our Stories’ campaign by playing Australian music across the venue.
Our Soundtrack Our Stories is an open invitation from Australia’s music community to the rest of Australia to discover, champion, share, and consume more local music.
It exists to promote our artists, promote the enormous economic and cultural contribution of local music, and to ensure a bright, bold, diverse and exciting future for the next generation of musicians and music lovers alike.
The initiative arrives exactly one week after Jack River, real name Holly Rankin, posted the now viral call-to-arms for Australian media and business to get behind homegrown music as it struggles under the pressure of a new wave of lockdowns, all but eliminating prospects for live touring for the foreseeable future.
The initiative calls for a public commitment from media and business to increase the inclusion of diverse local artists in the commercial and mainstream landscape.
Greater support from corporate Australia means greater reach for our artists, which translates to everything from higher streams and new fans to increased royalty revenue.
That support could not come at a more important time, with over $64 million in revenue lost since 1 July 2021 among just 2,000 respondents to the I Lost My Gig survey.
With 99% of that revenue revealed to be uninsurable, the real figure is significantly higher. This push will invite everyday people to view our local music in a new light.