Published on October 29th, 2021 | by Andrew Bistak
LG SMART TVS NOW FEATURE AUTO SWITCHING TO FILMMAKER MODE™ ON AMAZON PRIME VIDEO CONTENT
Starting this week, LG will begin rolling out a feature update which will enable all LG 2020 and 2021 4K and 8K UHD Smart TV customers around the world to automatically view movies and series on Amazon Prime Video in Filmmaker ModeTM, delivering a viewing experience the way the content creators intended.
Filmmaker Mode was created by the UHD Alliance, comprised of the world’s leading consumer electronics manufacturers, film and television studios, content distributors and technology companies, seeking to ensure the best UHD viewing experiences. First unveiled in 2019 and featured in LG TVs in 2020, Filmmaker Mode was designed to preserve the visual intent of the content creator, bringing the home viewing experience as close as possible to that of an actual theatrical release.
LG and Amazon are now taking that vision a step further with Prime Video content embedded with a signal that automatically triggers Filmmaker Mode on 4K and 8K UHD LG TV models running webOS 5.0 and webOS 6.0. 1 This ability for compatible TVs to detect and adjust settings to Filmmaker Mode without the need for the viewer to change the setting manually is an industry first and paves the way for future TVs to better support streaming services without users needing to take additional steps. 2
While picture processing features such as motion smoothing and image sharpening are ideal for most forms of content including sports and TV shows, it can sometimes make feature films look a too smooth and overly processed. Filmmaker Mode automatically turns off any picture processing settings that can make movies feel unnatural and cause it to display differently to how the directors intended while also maintaining the film’s original aspect ratio, colours and frame rate. Combined with the deepest blacks, enhanced contrast and vibrant colours of the advanced LG TVs, viewers will get to experience unparalleled depth and realism through the vast selection of movies and series on Amazon Prime Video , including Amazon Originals such as The Marvelous Mrs. Maisel, The Boys, The Tomorrow War and the highly anticipated upcoming series The Wheel of Time premiering on November 19. One-click access to the Amazon Prime Video app is provided by the hot key on the LG Magic Remote.3
In addition to stellar picture quality, LG UHD TVs, including the company’s OLED TV lineup, boast a range of features that further enhance the cinematic viewing experience. Dolby Vision™ IQ intelligently adjusts picture settings based on content genre and ambient light conditions, resulting in optimal image quality for any film and any environment. For superior sound, Dolby Atmos® enables detailed spatial surround that helps sweep viewers up in whatever they’re watching.