Level Up Wear Announces European Licensing Agreement with Bethesda Softworks
Brussels, Belgium – September 25, 2013 – Level Up Wear (lvlp), a premium apparel and merchandising brand focusing exclusively on officially licensed videogame-based designs, today announced a 3-year European licensing agreement with Bethesda Softworks. Level Up Wear’s first collection of apparel and merchandise based on the Bethesda catalogue of games is available for pre-order today on lvlp’s European store: http://bethesda.levelupwear.com. Items will become available on October 15th. The retail release of these items will follow suit, hitting stores across Europe this autumn.
The initial lineup of products, which includes items such as t-shirts, hoodies, bags, wallets and mobile cases, are based on the best-selling Elder Scrolls®, Fallout®, DOOM® and Dishonored® franchises, as well as Bethesda’s 2014 games – The Elder Scrolls® Online, Wolfenstein®: The New Order™ and The Evil Within™. New merchandise, as well as limited edition items, will be added to the store regularly.
“The Bethesda catalogue of games includes some of the most beloved franchises in gaming history, both classic and modern. We are extremely honored and excited by this opportunity and are creating a diverse product line that will appeal to hardcore and casual gamers alike,” says Dimitri van Eetvelde, Managing Director at Level Up Wear.
After a successful collaboration with Bethesda at Gamescom, Level Up Wear will be running a Bethesda fan shop at Eurogamer Expo later this week. The lvlp booth, which will carry a range of new Bethesda items, can be found next to Bethesda’s Elder Scrolls Online booth.
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