HASBRO ENHANCES THE MONOPOLY PLAY EXPERIENCE WITH EVOLUTION OF THE CLASSIC GAME AND NEW WAYS TO PLAY
Kicking off the beloved brand’s 90th anniversary, players everywhere can breathe new life into their classic MONOPOLY board through the first-ever Monopoly Expansion Packs, with three to collect: MONOPOLY Go to Jail, MONOPOLY Buy Everything, and MONOPOLY Free Parking Jackpot. These expansions not only provide quick-turn gameplay but also add twists by giving players a chance to win money, collect new cards to get away with mischief, and unlock opportunities to buy every space on the board – you can even buy the bank!
For Hasbro, players have always been at the forefront of the company’s product development and are the reason for MONOPOLY’s staying power. To support these updates, Hasbro conducted extensive research to understand how fans and families like to play and what experiences they want to take their gaming to the next level.
“MONOPOLY is more than a board game; it’s a cultural phenomenon that has transcended generations and resonates deeply with players across the globe,” said Brian Baker, Senior Vice President of Board Games at Hasbro. “These all-new expansion packs and the completely redesigned classic board game are a result of deep consumer insights, and I think they truly elevate the MONOPOLY play experience. For example, the MONOPOLY Free Parking Jackpot Expansion was inspired by decades of consumers developing their personal ‘house rules,’ and we wanted to recognize how our consumers have been playing. In our 90th year, we’re celebrating the elements our players have loved for nearly a century to keep the exciting gameplay of MONOPOLY alive for decades to come.”
In addition to the expansions, the classic MONOPOLY board game has an upgraded new look, featuring a sleek, more compact box for storage that’s perfect for any game night, along with innovative storage solutions to keep the bank safe from thieves, MONOPOLY bills crisp and game pieces nice and organized. Plus, players can enjoy updated money
designs and a return to the classic look fans know and love with the Chance and Community Chest cards, along with high-quality Title Deeds that elevate your gameplay. With stunning modern graphics, larger tokens, houses, and hotels, the game has never looked better.
MONOPOLY continues to demonstrate its global impact among families and fans. Beyond the tabletop, the franchise offers wide-ranging consumer touchpoints across in-person immersive experiences, fashion, digital games, home goods, entertainment and so much more. Through the new Expansion Packs and board game revamp, Mr. Monopoly marks a new beginning for the revered brand.
Break out these exciting new MONOPOLY Expansion Packs for family game night, vacations, and fast fun anytime – available now at most major retailers including Kmart and Target.
About the Author
Andrew Bistak When he's not trying to save the world, Andrew enjoys travel (although loathes turbulence), going to the movies, reading and being a dad to his two dogs (and now twins) with his wife.
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