Published on October 14th, 2019 | by James Wright


Something magical is coming to Melbourne. Warner Bros. Consumer Products has teamed up with Myer to unveil Harry Potter at Myer, Australia’s largest Harry Potter concept store, launching Friday 18 October 2019.

Opening on the basement level of Myer Melbourne, in Bourke Street, Harry Potter at Myer will excite every Wizarding World fan from near and far, with 500sqm of toys, gifts, stationery, costumes, homewares & apparel plus exclusive features like the iconic Platform 9 ¾ photo opportunity.

Myer will be the only official destination in Australia where you can have your photo taken next to the iconic train trolley entering Platform 9 ¾.

Every Muggle, witch and wizard will also be able to choose a new wand from the extensive collection of 20 special Wizarding World character wands.

Fans hoping to see the smash hit play, Harry Potter & The Cursed Child, will now be able to purchase tickets from a dedicated booth in the Harry Potter store, which until now have only been available at Melbourne’s Princess Theatre and online. Harry Potter fans heading to the concept store can also experience additional exciting photo opportunities from The Wizarding World and LEGO.

To celebrate the official opening of the Harry Potter Shop at Myer on Friday 18 October at 12pm, Cast from the Australian production of Harry Potter and the Cursed Child, currently playing at The Princess Theatre, will perform ‘WAND DANCE’ – a musical excerpt from the award-winning stage play. This will take place live on Bourke Street Mall outside Myer.

On Saturday 19 and Sunday 20 October, between 10am – 4pm, Harry Potter at Myer will be packed with several activities for everyone, including Harry Potter inspired face painting and colouring in for kids, and exciting product demonstrations perfect for Christmas gift ideas.

See the story unfold by following the Harry Potter at Myer hashtag #MYERHarryPotter and for more information visit the Facebook page.

Quotes attributable to Myer’s Chief Customer Officer, Geoff Ikin:

“We are so excited to welcome one of the world’s biggest phenomena’s, Harry Potter into Myer.

“The Harry Potter concept store at Myer Melbourne will create a unique experience that cannot be found anywhere else in Australia, delivering an exciting world of exploration for fans to discover.

“We know our customers are some of the most enthusiastic and devoted Harry Potter fans in the world, so we are thrilled to bring them the largest Harry Potter concept store. Working with Warner Bros. Consumer Products on this unique opportunity means we can bring the most sought after and coveted products to our customers.

“Harry Potter fans of all ages will now have access to the most extensive product ranges, as well as some of the most iconic photo opportunities they would normally need to travel around the world to see and experience.”

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