Published on October 14th, 2020 | by Adrian Gunning
Apple announces iPhone 12 and iPhone 12 mini: A new era for iPhone with 5G
Apple® today unveiled iPhone® 12 and iPhone 12 mini with 5G technology, ushering in a new era for the world’s best smartphone. The newly designed iPhone 12 models feature expansive edge-to-edge Super Retina® XDR displays for a brighter, more immersive viewing experience, and a new Ceramic Shield front cover, providing the biggest jump in durability ever on iPhone. The Apple-designed A14 Bionic, the fastest chip in a smartphone, powers every experience on iPhone 12, and coupled with an advanced dual-camera system, delivers meaningful new computational photography features and the highest quality video in a smartphone. iPhone 12 models also introduce MagSafe™, offering high-powered wireless charging and an all-new ecosystem of accessories that easily attach to iPhone.
iPhone 12 and iPhone 12 mini will be available in five beautiful aluminium finishes, including blue, green, black, white, and (PRODUCT)RED.1 Pre-orders for iPhone 12 begin Friday, 16 October, with availability beginning Friday, 23 October. iPhone 12 mini will be available for pre-order beginning Saturday, 7 November, and in stores beginning Friday, 13 November.
“The arrival of 5G marks the beginning of a new era for iPhone and we’re thrilled to bring these impressive new capabilities to our customers with iPhone 12 and iPhone 12 mini,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “We’re once again pushing the boundaries to deliver incredible computational photography advancements, Super Retina XDR displays, and the biggest leap in durability in iPhone history with the new Ceramic Shield front cover. Available in two great sizes, iPhone 12 and iPhone 12 mini take design to a new level in a new form factor that’s as beautiful as it is durable, and makes it easier than ever for customers to find the perfect iPhone to fit their lifestyle.”
A Breakthrough 5G Experience on iPhone
iPhone 12 and iPhone 12 mini deliver an advanced 5G experience on a global scale, engineered with a seamless integration of world-class hardware and world-class software. 5G on iPhone boasts improved speeds for faster downloads and uploads, higher quality video streaming, more responsive gaming, real-time interactivity in apps, FaceTime® in high definition, and more. Customers will also be able to enjoy a secure, fast connection, reducing the need to connect to public Wi-Fi hotspots.
Featuring the most 5G bands on any smartphone, iPhone 12 models offer the broadest 5G coverage worldwide.2 Models in the US support millimetre wave, the higher-frequency version of 5G, allowing iPhone 12 to reach speeds up to 4Gbps, even in densely populated areas. iPhone 12 models also feature Smart Data mode, which extends battery life by intelligently assessing 5G needs and balancing data usage, speed, and power in real time.
A14 Bionic: Undisputed Leadership in Innovation and Performance
Generations ahead of the competition, A14 Bionic is the first chip in the smartphone industry built on 5-nanometer process. Faster and more efficient than ever, A14 Bionic has the fastest CPU and GPU by up to 50 per cent compared to the fastest competing smartphone chips, enabling console-quality gaming experiences, powerful computational photography, and more, while delivering great battery life. Pushing the limits of machine learning (ML), A14 Bionic features a 16-core Neural Engine — for an 80 per cent increase in performance — that is capable of completing 11 trillion operations per second, enabling improved performance on even the most intense ML models.
Durable Design and Immersive Display
The elevated new design of the 6.1-inch iPhone 12 and 5.4-inch iPhone 12 mini are as beautiful as they are durable.3 And iPhone 12 mini is the smallest, thinnest, and lightest 5G smartphone in the world, re-architected to pack all the technology of iPhone 12 into a delightfully compact size, while still delivering an impressively large and immersive edge-to-edge display. Both models feature a sleek new flat-edge design with an aerospace-grade aluminium enclosure and combined with the Ceramic Shield front cover, which goes beyond glass by adding a new high temperature crystallisation step that grows nano-ceramic crystals within the glass matrix, increases drop performance by 4x.4
iPhone 12 and iPhone 12 mini feature all-screen Super Retina XDR displays that stretch further to the edges, with systemwide colour management for industry-leading colour accuracy. Both models deliver a 2 million-to-1 contrast ratio for true blacks, and an immersive HDR viewing experience for high-definition video, photos with more detail, and nearly twice the peak brightness of iPhone 11.
iPhone 12 and iPhone 12 mini have an industry-leading IP68 rating for water resistance up to 6 meters for up to 30 minutes, and are protected against everyday spills, including coffee and soft drink.5
New Advanced Dual-Camera System
iPhone 12 and iPhone 12 mini deliver powerful computational photography features enabled by A14 Bionic and a new dual-camera system, bringing an unparalleled camera experience that makes it easier than ever to intuitively capture the perfect photograph or video. This advanced camera system features the Ultra Wide camera and a new Wide camera with an ƒ/1.6 aperture, the fastest yet on iPhone, providing 27 per cent more light for even more amazing low-light photos and videos. Computational photography is taken to the next level on iPhone 12 models with Night mode and faster-performing Deep Fusion now on all cameras — TrueDepth®, Wide, and Ultra Wide — for improved photos in any environment. Customers will experience brighter pictures and better contrast for photos shot in low-light settings with Night mode, and more texture and less noise in Deep Fusion photos. Smart HDR 3 uses ML to intelligently adjust the white balance, contrast, texture, and saturation of a photo for remarkably natural-looking images.
iPhone 12 features the first camera to shoot HDR video with Dolby Vision and is the first and only device in the world to enable an end-to-end Dolby Vision experience,6 allowing customers to easily capture, edit, and share cinema-grade videos natively on iPhone. Dolby Vision grading is processed live while recording, and sustained during editing, whether in the Photos app or iMovie®. And playback on iPhone 12 is more realistic than ever on the industry-leading Super Retina XDR display. Both models also now feature improved cinematic video stabilisation, even more true-to-life selfie videos with Dolby Vision, and Night mode Time-Lapse, offering longer exposure times for sharper videos, better light trails, and smoother exposure in low-light scenarios when used with a tripod.
Innovative New Accessories with MagSafe
MagSafe improves wireless charging for a better, more efficient experience, and introduces an ecosystem of easy-to-attach accessories that beautifully complement iPhone 12 models.7 MagSafe delivers a unique experience to iPhone, featuring an array of magnets around the wireless charging coil, optimised for alignment and efficiency, that perfectly connects to iPhone every time. MagSafe chargers efficiently provide up to 15W of power, while still accommodating existing Qi-enabled devices. Charging solutions include the MagSafe Charger and MagSafe Duo Charger for use with iPhone and Apple Watch®, as well as new silicone, leather, and clear cases that easily snap onto the back of iPhone, and a leather wallet. Customers can also expect innovative MagSafe accessories from third-party manufacturers.
Featuring iOS 14
iOS 14 delivers a reimagined iPhone experience with new ways to customise the Home Screen. Beautifully redesigned widgets present timely information at a glance and can be pinned in different sizes on any Home Screen page. The App Library is a new space that automatically organises all of a user’s apps into one simple, easy-to-navigate view. iOS 14 also brings new ways to discover and use apps with App Clips, powerful updates for staying connected in Messages, greener ways to explore cities with Maps, and enhanced privacy features for even more transparency and control.8
Committed to the Environment
Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from material collection, component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 per cent carbon neutral. iPhone 12 models were designed with the environment in mind. For the first time, iPhone 12 models will utilise 100 per cent recycled rare earth elements in all magnets, including the new camera, Taptic Engine, and MagSafe, as well as Apple’s MagSafe accessories. Apple is also removing the power adapter and EarPods from iPhone packaging, further reducing carbon emissions and avoiding the mining and use of precious materials, which enables smaller and lighter packaging, and allows for 70 per cent more boxes to be shipped on a pallet. Taken altogether, these changes will cut over 2 million metric tons of carbon emissions annually, equivalent to removing nearly 450,000 cars from the road per year.
Pricing and Availability
- iPhone 12 and iPhone 12 mini will be available in 64GB, 128GB, and 256GB models in blue, green, black, white, and (PRODUCT)RED starting at RRP A$1,349 inc. GST and RRP A$1,199 inc. GST, respectively. Customers can also get iPhone 12 from RRP A$969 with trade-in and iPhone 12 mini from RRP A$819 with trade-in from apple.com, in the Apple Store app, and at Apple Store locations.9 iPhone 12 and iPhone 12 mini are also available through Apple Authorised Resellers and select carriers (prices may vary).
Customers in Australia, China, Germany, Japan, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 12 beginning at 11 p.m. AEDT on Friday, 16 October, with availability beginning Friday, 23 October. iPhone 12 mini will be available for pre-order beginning at 12 a.m. AEDT on Saturday, 7 November, with availability beginning Friday, 13 November.
- MagSafe Charger, Leather Wallet with MagSafe, and iPhone 12 Silicone Case and Clear Case will be available beginning Friday, 16 October. iPhone 12 Leather Case will be available beginning Friday, 6 November. MagSafe Duo Charger and Leather Sleeve will be available at a later date.
- For a limited time, eligible customers who purchase a new iPhone, iPad®, iPod touch®, Apple TV®, or Mac® can enjoy one year of Apple TV+™ for free and three months of Apple Arcade℠ for free.10
- Apple One™ is the easiest way to get many Apple subscription services at a great value, so customers can choose the one plan that is right for them or their whole family. Customers can sign up for Apple One starting later this year.
- Customers are able to find the same great shopping and support services at apple.com/au and at Apple Store locations. Customers can get shopping help from Apple Specialists, choose monthly financing options, trade in eligible devices, and get Support services and no-contact delivery or Apple Store pickup options. Customers are encouraged to check apple.com/au/retail for more information on the health and safety measures in place, and the services available, at their local store.
- Customers in Australia can trade in their eligible device for an Apple Gift Card or instant credit toward their new purchase. If the device is not eligible for credit, Apple will recycle it for free.
- Customers can get up to two years of technical support and accidental damage coverage with AppleCare+.
- Every customer who buys iPhone from Apple can enjoy a free Online Personal Session with an Apple Specialist, to help them explore and discover all the amazing things they can do with their new iPhone.