XREAL Expands to JB Hi-Fi, Lowers Price of One Pro to $599 USD

XREAL Expands Global Retail Presence, Launches in JB Hi‑Fi and Best Buy Canada

XREAL has announced a major expansion of its global retail footprint, with its full range of consumer AR glasses now available across more than 300 storefronts worldwide — including new launches at JB Hi‑Fi in Australia and Best Buy Canada.

For Australian customers, JB Hi‑Fi is offering nationwide online availability alongside in‑store access across 11 physical locations. Both JB Hi‑Fi and Best Buy Canada are stocking XREAL’s complete product portfolio, signalling a shift from small pilot ranges to full retail commitment.

This rollout reflects a broader trend in the industry: AR glasses are moving beyond early adopters and into mainstream retail, with major retailers treating lightweight AR wearables as a scalable consumer category.

As part of the expansion, XREAL has permanently reduced the price of its flagship XREAL One Pro to $599 USD, while continuing to add new features through software updates — including Real 3D support. The company is positioning long‑term value and ongoing capability upgrades as a core part of its strategy, rather than relying solely on new hardware cycles.

XREAL says the momentum highlights growing demand across both consumer and enterprise sectors as AR transitions into wider availability.