Xiaomi Officially Arrives in Australia, Launching Flagship 15T Series with Leica Optics and More
Global technology leader Xiaomi today announced its official entry into the Australian market, with its online store, Mi.com/au, going live on October 10. The launch is headlined by the debut of the flagship Xiaomi 15T Series, the first 5G smartphone in Australia co-engineered with iconic camera maker Leica, alongside a comprehensive ecosystem of AIoT and smart home devices.
Founded in 2010, Xiaomi became the youngest company ever to enter the Fortune Global 500 in 2019. Today, it ranks as the world’s third-largest smartphone brand, and boasts a portfolio spanning over 200 product categories, and even expanding into emerging areas such as electric vehicles. Its AIoT platform connects nearly 944 million devices globally, reflecting the brand’s commitment to innovation across every aspect of daily life.
“For years, Australians have shown immense interest in our products, and we are thrilled to finally serve them directly. At the heart of our direct-to-consumer model is a core commitment to ‘honest pricing,’ ensuring we deliver exceptional technology without the premium markup,” said Xi Chen, General Manager for Australia & New Zealand, Xiaomi.
“This is complemented by our unwavering focus on user privacy and security, and the peace of mind that comes with a full local warranty and dedicated Australian support. We are not just opening an online store; we are building a trusted relationship with our Australian Mi Fans.”
A New Era of Technology for Australians
The Mi.com/au launch on October 10 will feature a full suite of products, designed for every aspect of modern life. The launch is headlined by:
The Xiaomi 15T Series: Professional-Grade Photography Meets Unbeatable Value
The brand-new Xiaomi 15T Series introduces a new era of mobile photography to the Australian market, combining flagship design with professional-grade imaging.
Co-engineered with the legendary camera maker Leica, the camera system features advanced Summilux optical lenses and powerful sensors that allow users to capture masterpieces with rich contrast and true-to-life colour.
The camera is housed in an elegant body featuring a large, immersive 6.83” display with ultra-slim bezels, creating a seamless viewing experience that perfectly complements its photographic capabilities.
As a special introductory offer, all Xiaomi 15T Series models will be available with a $200 discount off their recommended retail price during the grand opening period. Following this launch celebration, prices will return to their retail prices.
| Model | Retail Price | Introductory Price |
|---|---|---|
| Xiaomi 15T Pro 12GB+512GB | $1,399 | $1,199 |
| Xiaomi 15T Pro 12GB+256GB | $1,299 | $1,099 |
| Xiaomi 15T 12GB+512GB | $1,099 | $899 |
| Xiaomi 15T 12GB+256GB | $999 | $799 |
The promotional offers for the flagship series include:
- Grand Opening Offers (October 10 – 31):
- Xiaomi 15T Pro: All purchases come with a bonus REDMI Pad 2 (valued at $399). Additionally, customers can get a bonus storage upgrade on the 512GB model. By applying a $100 launch coupon, the final price becomes just $1,099 for the 512GB model.
- Xiaomi 15T: All purchases come with a bonus REDMI Watch 5 (valued at $189).
- Register Your Interest Bonus (September 30 – October 9): Customers who register their interest on Mi.com/au prior to the launch will receive a complimentary Xiaomi Sound Pocket (valued at $49.50) on top of all grand opening offers on the Xiaomi 15T series.
“We are launching in Australia with what we believe is our most compelling product lineup to date, headlined by the groundbreaking Xiaomi 15T Series,” said Jephix Liu, Director of Go-to-Market, Xiaomi.
“The partnership with Leica on this series is a game-changer, putting professional-grade mobile photography within reach of more Australians than ever before. But our commitment to innovation extends across our entire ecosystem. Across our entire lineup, from the fitness trackers on your wrist to the robot vacuums in your home, every product is designed to set a new standard for a class-leading experience. We are confident that this launch will redefine consumer expectations of value and performance in the Australian market.”
A Complete Xiaomi Ecosystem at Unbeatable Launch Prices
Alongside the flagship series, Xiaomi is introducing a connected ecosystem of powerful and accessible devices at special promotional prices to enhance your smart life.
- For Work & Play: Stay productive and entertained with the REDMI Pad 2 for just $229 (Original price $349) or the compact REDMI Pad SE 8.7″ for $159 (Original price $249).
- For Health & Fitness: Track your goals with the REDMI Watch 5 Active, now only $47.50 (Original price $59.50), or the sleek Xiaomi Smart Band 10 for $63.50 (Original price $89.50).
- For a Smarter Home: Automate your cleaning with the Xiaomi Robot Vacuum X20+ at an incredible $629 (Original price $1,199), or grab the powerful Xiaomi Vacuum Cleaner G20 Lite for just $149 (Original price $199) with further savings using coupons .
- For Power On-The-Go: Keep your devices charged with the 212W HyperCharge Power Bank for $129 (Original price $219) or the ultra-portable 165W Power Bank with Integrated Cable for only $59.50 (Original price $109).
Grand Opening Celebration
Xiaomi will be celebrating its launch with a host of exciting promotions and activities for Australian consumers.
- Website Pre-Heat Period (September 30 – October 9): Ahead of the official sale, visitors can browse the full product lineup on Mi.com/au. It’s the perfect time to sign up and subscribe to access several early benefits:
- Daily Coupons: A limited number of $10 daily coupons will be released for the first 200 customers each day.
- New User & Welcome Offers: New registered users will receive a $20 coupon, and email subscribers will get a $10 welcome coupon.
- Grand Opening Sale (October 10 – 31): Once the sale is live, customers will benefit from:
- Double Mi Points: Earn 2 points for every $1 spent on all purchases.
- Exclusive Add-On Deals: Spend $59 or more to unlock special prices on select products, including the REDMI Buds 6 Play for just $12.90.
Xiaomi invites all Australians to explore the new range of products and discover the full host of grand opening offers by visiting mi.com/au from 1st Oct ahead of its official launch on 10 October.
About the Author
Andrew Bistak When he's not trying to save the world, Andrew enjoys travel (although loathes turbulence), going to the movies, reading and being a dad to his two dogs (and now twins) with his wife.
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