X Rocker Unveils Bold New Brand Identity with Launch of Striking New Gaming Chairs, Furniture & Beds
Global gaming furniture brand X Rocker has unveiled a bold new brand identity, marking its evolution from pioneering audio-driven gaming chairs to delivering complete lifestyle-driven gaming environments. The refreshed look – featuring updated logo, iconography, and engaging new character mascots – reflects a decade of progress and a vision that extends well beyond the chair.
Revealed through a cinematic brand film, the rebrand celebrates X Rocker’s journey under CEO and owner Gary Shaw, who has led the company’s transformation into a market leader in immersive gaming furniture. Alongside the new visual identity, X Rocker is marking the occasion with the launch of three headline products that embody its fresh design direction.
The X Rocker Veleno 2.1 eSports RGB App Controlled Gaming Chair (£169.99, Smyths) is designed to put gamers at the centre of the action.
Brand new for 2025 and featuring X Rocker’s App Controlled Neo Motion Lighting technology, unlocking infinite customisability, Integrated 2.1 audio with twin headrest speakers and a backrest-mounted subwoofer delivers deep, rich sound for games, music, and movies. Ergonomically crafted with soft yet durable foam padding, it’s ideal for marathon play sessions, while universal 3.5mm connectivity makes it compatible with PlayStation, Xbox, Nintendo, and more (digital audio transmitter sold separately if required). With a compact footprint and sleek styling, the Veleno combines performance and flair in equal measure.
The X Rocker Sparta RGB Gaming Chair (£220, Argos) takes comfort and customisation to the next level.
Built for long sessions at the console or desk, it features ultra-soft hybrid plush padding that contours to the body, plus a height-adjustable headrest, 4D motion armrests, and a tilt-lock base for complete ergonomic support. Its leather-effect frame and faux leather seat offer premium durability, while the app-controlled Neo Motion Sync RGB lighting system provides over 200 preset colour modes and patterns – including a sound-reactive option – for fully personalised ambience. Designed for both gaming and home working, the Sparta combines high-end features with striking style and mobility thanks to its smooth castor wheels.
Launching late 2025, the X Rocker Battlebunk XL RGB Gaming Bed (RRP £599) fits a full setup, including storage underneath the bed.
This elevated high sleeper features a sturdy metal frame and bed slats for long-lasting comfort, with space below for a full-width desk perfectly proportioned to house multiple monitor setups, along with consoles, controllers, and other gaming gear. Neo Motion Sync RGB lighting with over 200 modes, patterns, and effects – plus a sound-reactive option – ensures the bed is as visually impressive as it is functional. Sized for a UK single mattress, the design is both space-saving and statement-making, ideal for kids, teens, and adults looking to maximise smaller rooms without compromising on style or performance.
The rebrand also signals a dual approach to appeal to a wide audience – with colourful, character-led branding for younger gamers through mascots Neo and Melody, and a sleek, contemporary aesthetic for adult audiences seeking high-performance style. Looking ahead, the company will expand into premium innovations with the launch of Apex, powered by X Rocker, in 2026.
With the refreshed branding rolling out across packaging, digital channels, and retail displays, X Rocker is inviting gamers to experience its next chapter through its latest product line-up – a perfect showcase of its evolution from single-seat experiences to immersive gaming lifestyles.
For more information on X Rocker’s rebrand and new products, visit www.xrocker.com.
About the Author
Andrew Bistak When he's not trying to save the world, Andrew enjoys travel (although loathes turbulence), going to the movies, reading and being a dad to his two dogs (and now twins) with his wife.
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