Published on October 11th, 2013 | by admin

World first – Tourism Victoria launches virtual tourism experience

The idea

What if there was a way to be in Melbourne when you’re not actually there? To go before you go. To explore its latest finds and experience the things you love, or want to know about in Melbourne…

Tourism Victoria is inviting you to rediscover the city you love:


Tourism Victoria unveiled a world-first, interactive campaign that invites travellers to road test their holidays.The Remote Control Tourist, part of the state’s Play Melbourne campaign, will allow would-be visitors to explore the city virtually, offering a first-person perspective of Melbourne like never before. With the public deciding the tourists’ adventures via social media, it will give those outside of Melbourne the opportunity to experience the city, before visiting.

The details

  •  9th -13th  October
  • Head to –  place a request for the Melbourne Remote Control Tourists – you can then      personalise the post to your Twitter feed
  •  #MelbourneRCT – please share the love and get      others involved too!

The campaign really has taken the Twitter-verse by storm! Launched on Wednesday the campaign has had interaction with every continent in the world, with the exception of Antarctica during 28,800 seconds of live streaming. Please see below for some fast facts on the campaign, including its huge success to date.


  • 122 countries have  engaged over the last two days
  • People from over 1,823 cities have interacted with the campaign
  • 1177 of the tweets received via the site have been actioned by the remote control tourists on the ground
  • 28,800 seconds of live streaming
  • Reached every continent in the world, with the  exception of Antarctica
  • 20% of users loved the campaign so much they come back  to the website again
  • Global media coverage from across the world, including  TV in Tennessee
  • Celebrities such Wally (Goyte), Guy Rossi, Chrissie Swan, Rebecca Judd and Karen Martini have been involved so far
  • More than 100 people working to bring the Melbourne live stream to 1,823 cities across the world

Fun fast facts:

  • 21 coffees  consumed
  • 71 hi-fives, handshakes and hugs
  • 28 selfies taken
  • 14 desserts eaten
  • Almost 50 kilometres travelled
  • 2 Kung Fu lessons and 1 busking session

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