Home Mind Fun Tech start-ups get game-changing advice from Google

Tech start-ups get game-changing advice from Google

Published on September 16, 2013 by in Mind Fun

As Australia embraces a new government, Chhai Thach, App Developer and founder of ground-breaking new event for start-ups, SouthStart, believes it’s never been a better time to be an entrepreneur.

“As the mining industry relinquishes its role as a key player in propping up our economy, the new government is searching for alternatives,” says Chhai, “the Australian tech start-up sector has the potential to contribute $109 billion or 4% of GDP to the economy by 2033.”*

Entrepreneur, key speaker at SouthStart and now Google Australia and NZ’s Engineering Director, Alan Noble gives Aussie start-ups his top tips on becoming a success:

  1. 1.    Make the decision.  Everyone has creative ideas for the next big thing, but the difference between making it big and staying still is the decision to make a go of it and committing 100%. Take the first step, then make sure you work hard to make your dream become a reality. 
  2. 2.    Go big or go home.  Give it your all, or don’t bother. As a bonus, the bigger you go, the more inspired you’ll be and the easier it will be to attract other people to join your cause. Set your goals high. Nothing in this world was made by those happy with the status-quo, it was made by visionaries, like Sergey Brin, who could not see the world without their idea.

3.    Audit.  Keep an eye on the details and use data and information coming in around your business idea as a true measure of whether it can really be a success.  Experiment early and often, and fail quickly. At Google we carry out lots of experiments, for example we run 5000 experiments for web search alone each year, of which maybe 1% will be adopted.

4.    Admit.  Only by admitting what is not working, can you move forward.  Entrepreneurs accept that the mother of success is taking a risk. Therefore you need to build a culture that embraces risk-taking and accepts failure. For the ideas that don’t succeed, admit it and move on.

5.    Adapt. If you’re in a start-up, you can’t afford the luxury of staying with a failing experiment or an unreceptive market any longer than necessary. So once you’ve admitted that fact, it’s time to adapt. Pivoting means being able to adapt quickly and implement new strategies enabling start-ups to survive.  It requires building a culture that not just tolerates change, but thrives in the face of it.

SouthStart, is being held on 4 October in Adelaide and has an impressive mix of marketing experts, angel investors and start-ups who have made it big, giving attendees the chance to absorb practical advice and go away inspired to change the world, their way and maybe even win a $2,000 prize.

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