Sydney and Woburn, Mass. – 28 February 2013– Recognising a serious shift in enterprise needs for data protection, Acronis today announced that it has expanded beyond the traditional backup and disaster recovery market to encompass a broader strategy for delivering secure data availability, accessibility and protection.
The widespread adoption of virtualization and cloud computing, alongside tablets, smartphones and the Apple® Mac® within businesses, significantly increases the risk of data loss and leakage, which cannot be prevented with conventional approaches using outdated technologies from legacy vendors. With its focus on the protection and movement of data, regardless of platform or environment, Acronis is presenting further expansion of its comprehensive platform to address this risk, easily, simply, and reliably for organisations of all sizes.
In 2012, Acronis’ virtualization data protection business grew by nearly 60 percent worldwide. This, alongside Acronis’ continued cloud business growth, is strong evidence of the demand for a more innovative, comprehensive platform that eliminates IT complexity and allows companies to establish one set of data protection policies, using one technology, across all environments. The increase in hybrid IT environments requires new approaches to solve the data protection and availability problems these complex environments create.
Alex Pinchev, president and CEO, Acronis, said, “Companies are adopting new technologies faster than they can plan effective data protection strategies. Yet IT is responsible for data protection across all technologies and environments. After all, data can only be used if it can be securely accessed, protected and available regardless of platform or environment, tablet or smartphone.
“Acronis is delivering a comprehensive platform strategy that allows customers to more simply and reliably mitigate the risk to data in today’s world, in ways no legacy vendor can. By keeping data at the center of our development effort, we focus on removing the constraints of hybrid environments by enabling the secure, protected movement of data while reducing risks of data loss and leakage.”
Laura DuBois, program vice president for the Storage practice at IDC, commented, “We see the forces of Big Data, virtualization, cloud and the growing population of workers with three or more disparate devices changing the landscape of data protection forever. Our research shows that with the next wave of virtualization, users will increasingly embrace multiple hypervisors in their environments. Organizations will be facing an increasingly complex management and security burden.”
From the initial imaging product development in 2002, Acronis has always focused on the protection of data, regardless of platform or environment, enabling seamless movement and greater efficiency. The imaging technology central to Acronis innovation enables the granular availability of every object, file, machine or system – regardless of location. Acronis’ Unified Platform, which supports all major hypervisors, has been on the market for nearly two years and is proven in thousands of networks worldwide. These latest extensions will bring greater flexibility to an organization’s ability to move, access and protect critical data.