Cisco to Help Photojournalist Produce Australia and New Zealand’s First
Online Collaborative Artwork

SYDNEY, Australia, 2 October 2008 – Cisco announced today that it is
working with a leading artist to create the first online collaborative
artwork based in Australasia. The project will showcase a range of Cisco
collaboration technologies, which are also available to businesses to
help them increase their productivity and innovation.

The project facilitator is Moshe Rosenzveig, an award-winning
photojournalist in Sydney. Rosenzveig will work with a number of
contributors for a minimum of three hours each weekday during the month
of October. Every day he will ask participants (anyone with access to
broadband and the ability to visit www.imagine-if.info
<http://www.imagine-if.info/> ) to upload photographs related to a
chosen theme; these will inspire Rosenzveig’s daily artwork. At the end
of the month, the individual works will form a single piece, which Cisco
plans to auction.

Rosenzveig said: “I am very excited about being involved in such a
unique project. The potential of this artwork is huge.  Having the
ability to collaborate with people from all around the world is a very
powerful thing. I believe the creation will reflect the diversity of the
different types of people with varying tastes and backgrounds that will
be able to participate. The technology that is enabling the
collaboration to happen in real time is quite extraordinary, eliminating
the barrier of distance that would usually make this an impossible
task.”

The collaborative art project comes less than a week after Cisco
announced details of its collaboration portfolio. The portfolio is
designed to integrate with business applications, existing network
infrastructures and Web services, and it allows developers to create
customized applications and network-based services. The new portfolio
products include the following:

* Unified communications. Cisco(r) Unified Communications
<http://www.cisco.com/en/US/netsol/ns151/networking_solutions_unified_co
mmunications_home.html>  System Release 7.0 offers significant
improvements in total cost of ownership, ease of use, and
interoperability with business applications.
* Video. Cisco TelePresence Expert on Demand
<http://www.cisco.com/en/US/netsol/ns669/networking_solutions_solution_s
egment_home.html>  integrates the immersive Cisco TelePresence
experience into the contact center for high-value, in-branch customer
service and the ability to summon expertise directly during a Cisco
TelePresence meeting.
* Web 2.0 applications platform. Cisco WebEx(r) Connect
<http://www.webex.com/enterprise/cisco-webex-connect.html> , a new
software-as-a-service (SaaS) platform, integrates presence, instant
messaging, Web meetings and team spaces with traditional and Web 2.0
business applications.

Taking advantage of the network as the platform, Rosenzveig will use a
mix of these technologies to help people to connect to and contribute to
the project.

Peter Hughes, Cisco manager for Unified Communications in Australia and
New Zealand, said: “There is no doubt that whether it’s in art or the
community, or in business, health or education, the power of
collaboration is real. Collaboration technologies are now capable,
through a combination of real-time video and unified communications, to
transform business processes to help enable better decisions involving
the right people more productively. It is important that companies
embrace collaboration and adapt to these changes in the way we work.
This one-of-a-kind project we are embarking on illustrates what can be
achieved when people work together and highlights how technology can
power innovation.”

About Cisco

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transforms how people connect, communicate and collaborate. Information
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