Anticipated to be one of the hottest events in the Australian music calendar, EMI Music Australia, Southern Cross Austereo and Channel Seven’s Sunrise have partnered with Huawei Ascend Smartphones to deliver two intimate performances from global superstars Coldplay in Sydney during the Australian leg of their ‘Mylo Xyloto’ world tour next month.
Co-inciding the with the release of Coldplay Live 2012 on DVD, CD and Blu-Ray on November 16, Huawei Ascend Smartphones present Coldplay Live at two very exclusive money-can’t-buy ‘superfan’ Coldplay events, both on Thursday 15th November.
The first is Sunrise & Huawei Ascend present Coldplay Live at a secret location on Thursday November 15, where fans will get up close and personal as Coldplay perform live for Seven’s Sunrise. As well as being broadcast on Channel Seven, this unique event will stream live from Huawei’s Facebook page.
Fans have a second chance to catch the band later that day at the 2DayFM & Huawei Ascend Smartphones Live Set with Coldplay. Presented in an intimate setting, selected lucky winners will receive a Huawei Ascend Smartphone to record this once in a lifetime experience and share with their friends via social networking.
For those who miss out, Huawei Ascend Smartphones will be live streaming the performance on their Facebook page at http://www.facebook.com/huaweideviceaustralia or you can head to 2Day FM’s website at www.2dayfm.com.au to watch.
For a chance to win tickets to see Coldplay at one of these special events, head to http://www.facebook.com/huaweideviceaustralia, tune into Sydney’s 2Day FM and watch Seven’s Sunrise.
No tickets to either events will be sold.
Coldplay Live In Sydney with 2Day FM and Sunrise delivers true integration & a highly engaging branded content solution for Huawei Ascend Smartphones with one of the biggest bands in the world.
Andie Tickner, Head of Brand Partnerships – EMI Music Australasia said… “Collaboration at its best. Collectively, EMI, Huawei Ascend & our amazing media partners Sunrise & Southern Cross Austereo, have shared a single vision from the start; deliver the biggest band in the world to an audience of superfans. On 15th November, that vision will be realized as Coldplay perform two secret performances – no doubt marking a special day for music here in Australia. This is truly a beautiful example of how music continues to play such an integral role for brands and fans & how this is only made possible by a collaborative partnership approach”
SCA Chief Content Officer Guy Dobson said, “The coming together of 2DayFM, EMI, Sunrise and Huawei to bring Coldplay closer to Australian audiences with two secret live performances in intimate settings, plus across a multitude of radio, television and digital platforms, is a fine example of true integration from some incredibly savvy partners.”
Michael Pell, Sunrise, Executive Producer said, “Sunrise is the home of LIVE music in Australia and to have the world’s biggest band on the country’s number one breakfast TV show is a perfect fit. They’re going to take over the show and it’s going to be a major music event to remember.”
Mark Treadwell, Head of Marketing, Huawei Devices said, “Huawei Mobile is proud to be working with Coldplay and we’ve been blown away by the fantastic response from their fans. Huawei has a passion to change what’s possible & break down barriers giving everyday Australians access to the previously unattainable, be it the latest mobile technology through the Huawei Ascend range of smartphones, or in this case giving Coldplay fans unbelievable access to the band in a more up close and personal experience through these two exclusive events. We are very excited to be able to make this happen through collaboration with Coldplay, EMI & media partners Sunrise & Southern Cross Austereo.”
Coldplay Live 2012 DVD/CD and Blu-ray/CD documents their acclaimed Mylo Xyloto world tour, which has been seen by more than three million people since it began in June 2011 and hits Australia this November.
The film was directed by Paul Dugdale, previously responsible for Adele’s Live at the Royal Albert Hall and The Prodigy’s Worlds On Fire concert films. Live 2012 includes footage from Coldplay’s shows at Paris’s Stade de France, Montreal’s Bell Centre and last year’s Pyramid Stage headline performance at Glastonbury.
CD/DVD and Blu-ray/CD are available now to pre-order
CD/DVD http://bit.ly/UUfIdp
DVD/CD http://bit.ly/SkZHIk
Blu-Ray/CD http://bit.ly/UUfcw1
Great seats have just been released on sale for Coldplay’s November tour. All tickets on sale now.