Melbourne Australia, 5 October 2012 – Check out these interesting Facebook facts and be shocked!

Since Facebook launched, we’ve seen:

• Over 1.13 trillion likes since launch in February 2009
• 140.3 billion friend connections
• 219 billion photos uploaded
  • Data was pulled on 9/10/2012, and represents the total # of photos currently on this site – in other words, it excludes deleted photos. If we wanted to include all photos ever uploaded, the estimate we have is 265 billion. Photo uploading launched fall 2005
• 17 billion location-­-tagged posts, including check—ins
  • Includes location-­-tagged posts as well as check-­-ins. Data was pulled 9/10/2012, and represents total location-­-tagged posts & check-­-ins since launch of the product in August 2010
• 62.6 million songs have been played 22 billion times -­- that’s about 210,000 years of music
  • Data was pulled on 9/11/2012, and represents song plays since the launch of music-­-listening applications in September 2011

Characteristics of users joining the week Facebook hit 1B

• The median age of the user is about 22
• The top five countries where people connected from at the time we reached this milestone were Brazil, India, Indonesia, Mexico and the United States (NOTE: in alphabetical order)
• Facebook now has 600M mobile users

Characteristics of users joining the week Facebook hit 500M users (July 2010)

• The median age of the user at that time was about 23
• Top five countries where people connected from at the time we reached this milestone were Brazil, India, Indonesia, Mexico, and the United States (NOTE: in alphabetical order)
• Users signing up at this time now have an average of 305 friends

Characteristics of users joining the week we hit 100M (August 2008)

• The median age of the user at that time was about 26
• The top five countries where people connected from at the time we reached this milestone were Chile, France, Turkey, the United Kingdom, and the United States (NOTE: in alphabetical order)
• The user signing up at this time now has an average 334 friends

Characteristics of users joining the week Facebook hit 50M users (October 2007)

• The median age of the user signing up at this time was about 26
• Top five countries where people connected from at the time we reached this milestone were Australia, Canada, Turkey, the United Kingdom and the United States (NOTE: in alphabetical order)
• Users signing up at this time now have an average of 321 friends

In Australia, there are 11.5 million monthly active users around the country.  Key insights following ‘Aussies on Facebook’ research conducted by Nielsen shows:   

• Facebook is on par with TV daily consumption
• 89 per cent of Australian Facebook users have been simultaneous consumers of Facebook with another media
• Women multi-task Facebook/TV and Facebook/Radio more commonly than men
• Nearly two thirds of all online Australians have a Facebook profile
• Facebook reaches 2 in 3 aged 50-64 and half of those aged 65+
• 73% of business people use Facebook daily
• Around one in four consumers say Facebook is the first media of the morning and the last for the night
• Facebook is the main way that one in four Australian’s keep up to date