Melbourne, 13 September 2012

We are very excited about Apple’s new Lightning connector and have  some incredible products coming out this holiday season starting with
the award winning music system, BeoPlay A8. Unparalleled flexibility  allows users freedom to choose how to listen to their digital music:  Wirelessly or docked through either the new or previous connector.

Introduced in May 2012, BeoPlay A8 delivers authoritative acoustic  performance, striking design and seamless connectivity. Wireless connection via Apple AirPlay is a breeze, and docking any iPod, Phone or iPad on top of  the system delivers an integrated music system that can be controlled with  the accompanying remote control.

And now, with the flexibility offered by the exchangeable connector module  of BeoPlay A8, the music system is also able to cater to the new iPhone 5.
BeoPlay A8 even allows you to completely remove the connector module for  a clean look if the primary use is wireless. This unparalleled flexibility offers the user backward and forward  compatibility that is particularly useful in the many households with a mix of
devices.

All existing and new customers of BeoPlay A8 will be offered the new dock  connector free of charge through the “A8 dock upgrade program”. Users can  register their email on beoplay.com/A8/dock-upgrade to be notified when  more details are available on the dock upgrade program.
This means that customers can today buy the best one-piece music system  on the market and be certain that it will work with full functionality, should  they choose to upgrade their phone.

13 September 2012

BeoPlay 8 makes digital music come alive with power and grace. Whether  mounted on the wall or standing on its own, BeoPlay A8 adds musicality to
any room. BeoPlay A8 optimizes the sound to three different locations –  wall, corner or freestanding.  BeoPlay A8 is available in black or white. Priced at $1,490. Available today at  Bang & Olufsen stores in Australia and New Zealand.