Sept. 6, 2012 — A recent Intel multi-country study on the state of mobile etiquette and digital sharing found that the majority of adults and teens around the world are sharing online and feel better connected to family and friends. However, an overwhelming majority of adults and teens think others divulge too much information about themselves online, and at least 86 per cent of survey respondents report that they wish people thought more about how others will perceive them when sharing information online.

The survey, conducted by Ipsos Observer and commissioned by Intel Corporation, examined the current state of mobile etiquette and evaluated how adults and teens in eight countries share and consume information online and how digital sharing impacts culture and relationships. The study was conducted in the United States in March and a follow-up study was conducted from June to August in Australia, Brazil, China (adults only), France, India, Indonesia and Japan.

As an innovator behind the technology powering mobile Internet-enabled devices (smartphones, tablets, laptops and Ultrabook™ systems) and mobile lifestyles, Intel is on a continued quest to understand how consumers are using their mobile devices, how they create, share and consume information online and how it impacts their lives and personal relationships. These insights help drive Intel innovation and development of new technologies that aim to enhance the overall mobile experience.

The latest edition of Intel’s annual “Mobile Etiquette” survey uncovered interesting findings on the different ways we use our mobile technology to create, share and consume content online and how those behaviours impact relationships and culture overall.

Survey highlights by country include:

Australia

• Ninety-two per cent of adults and 84 per cent of teens      in Australia believe that people divulge too much information about      themselves online. This is the highest across surveyed countries.
• Over half of adults in Australia (56 per cent) report      that one of their top online sharing pet peeves is people who post about      every detail of their life.
• Eighty-five per cent of teens in Australia who share      recognise the lasting impact of sharing personal information online.
• Over a quarter of teens in Australia (26 per cent)      report they have kept up with the lives of ex-girlfriends or ex-boyfriends      with information they find online.

Brazil

• One-fifth of teens in Brazil (22 per cent) report that      they share online constantly throughout the day.
• Four out of 10 adults in Brazil (43 per cent) share      sports-related information online via their mobile Internet-enabled      devices.
• Sixty-five per cent of adults in Brazil said one of the      top reasons they share information online is to express opinions or make      statements, and over half (54 per cent) share information online to make      new friends.
• The vast majority of adults, especially those in Brazil      (86 per cent), believe that people exhibit poor online sharing manners.
• Adults in Brazil are more likely than others surveyed      around the world to consume music online via their mobile Internet-enabled      devices (70 per cent).
• Eighty per cent of teens in Brazil constantly check to      see what their friends are sharing online.

China

• Seventy-seven per cent of adults in China report to      being an “open book,” saying there is very little they would not      share online.
• Half of adults in China (51 per cent) admit that at      times they find themselves sharing too much personal information online.
• Eight out of 10 adults in China (82 per cent) share or      post online once a week or more, with nearly one-third (31 per cent)      reporting they share throughout the day.
• Sixty-five per cent of adults in China report being      more comfortable sharing information online than in person, and 62 per      cent of adults in China report the top reason they share information      online is to express opinions or make statements.
• Sixty per cent of adults in China feel like they are      missing out when they are not able to share or consume information online.
• Adults in China (68 per cent) are more likely than      others surveyed around the world to believe mobile manners have truly      improved compared to a year ago.

France

• Eight out of 10 teens in France share online at least      once a week, while only 47 per cent of adults in France report that they      share as frequently.
• Four out of 10 teens in France (41 per cent) are more      comfortable sharing online than in public settings.
• Seventy-two per cent of adults in France say they      typically choose not to associate with people whose opinions they disagree      with online.
• Eight out of 10 adults in France believe that when it      comes to sharing online, people exhibit poor sharing manners.
• Consistent with the other countries surveyed, 95 per      cent of adults in France wish people practiced better mobile etiquette      when using their mobile devices in public.

India

• Eight out of 10 adults in India (81 per cent) share      information online once a week or more, with nearly half (48 per cent)      reporting that they share once a day or more.
• Sixty-four per cent of adults in India report being      more comfortable sharing information online than in person.
• More than 4 out of 10 adults in India (44 per cent)      have been embarrassed by or regretted something they have shared online.
• Nearly 7 out of 10 teens in India (69 per cent) feel      like they are missing out if they are not able to share or consume      information online.
• Four out of 10 teens in India (43 per cent) try to make      sure every moment of their life is captured online (even the ordinary      moments).
• Over half of teens in India who share report      communicating with their family (56 per cent) and friends (67 per cent)      more online than in person.

Indonesia

• Nine out of 10 adults (91 per cent) and nearly 8 out of      10 teens (79 per cent) in Indonesia report they always feel connected with      their family and friends because they share online.
• Nearly half of adults in Indonesia (46 per cent) report      that they share online to say what they cannot share openly in other      settings (e.g. at work, with friends, etc.).
• More than any other country surveyed, nearly 9 out of      10 of adults in Indonesia (87 per cent) report one of their top online      sharing pet peeves is people who use profanity.
• Fifty-two per cent of adults in Indonesia feel like      they are missing out if they are not able to share or consume information      online.
• Sixty-eight per cent of adults in Indonesia share      information online about an event in the moment while they are still there.
• Almost half of teens in Indonesia (49 per cent) admit      that at times they share too much personal information online.

Japan

• Over one-third of adults in Japan (37 per cent) report      that they always feel connected to family and friends regardless of where      they are because they are able to connect online.
• Nearly one-third of adults in Japan (29 per cent)      report that they have shared false information online.
• Over half of adults in Japan who share (55 per cent)      report they have a different personality online than in person.
• Nearly four out of 10 adults in Japan share product and      service reviews (38 per cent) or recommendations (39 per cent) online via      mobile Internet-enabled devices.

United States

• Nine out of 10 U.S. adults report that they believe      people are sharing too much information about themselves online.
• An overwhelming majority of U.S. adults (85 per cent)      share information online, with one-quarter sharing once or more a day (26      per cent).
• The top online sharing pet peeve for nearly six out of      10 U.S. adults (59 per cent) is people who constantly complain.
• One out of five U.S. adults (19 per cent) admits to      sharing false information online.
• Forty-two per cent of U.S. teens feel like they are      missing out if they are not able to share or consume information online.
• Four out of 10 U.S. teens (42 per cent) are more      comfortable sharing information online than in public settings.

Survey Methodology
The Mobile Etiquette and Digital Sharing survey was conducted online in the United States by Ipsos Observer, on behalf of Intel, from March 1-16. Respondents were a nationally representative sample of U.S. adults ages 18 and older (n=2,008), with a margin of error of plus or minus 2.2 percentage points, and U.S. teens ages 13 to 17. A follow-up online study was conducted from June to August among a nationally representative sample of adults and teens ages 13 to 17 in seven additional countries: Australia, Brazil, China (adults only), France, India, Indonesia and Japan. The sample populations in Brazil, India, Indonesia and Japan are based on the online populations.

For additional information on Intel’s “Mobile Etiquette” survey, visit www.intel.com/newsroom/mobileetiquette.