Sydney, Australia, June 19, 2009 – Global technology provider ViewSonic has appointed Dash PR to manage its public relations in Australia and New Zealand.
Recognised by the three Gouldian finches which represent excellence in quality and renowned for its innovative desktop displays, digital televisions and projectors, ViewSonic is at the forefront of the ‘visual revolution’ and worldwide leaders in visual display products.
Dash PR will work with ViewSonic to build up its promotional program in the region with its major role being to intensify awareness and invigorate the brand as it begins to increase its product lines. The campaign will focus on new releases, reviews and features, as well as presenting insightful, interactive and engaging events.
William Tse, Country Manager at ViewSonic Australia, said, “We were becoming conscious of the fact that ViewSonic was in need of PR support and were gradually getting around to it when Dash PR proactively approached the company. The timing couldn’t have been more perfect. Dash PR was professional, yet open and demonstrated great enthusiasm for ViewSonic – the glowing references didn’t hurt either. After subsequent meetings we were confident about Dash PR and welcome the organisation on board with ViewSonic.”
Dash PR recently celebrated its first year milestone and Director of Dash PR, Christine Kardashian is pleased with how the business has been steadily progressing. Particularly in the current economic climate where budgets have been significantly sliced, public relations is an essential and cost-effective tool to preserve presence in the market. And businesses that show initiative, value and reliability will weather the recession.
For an interview with Christine Kardashian, Director of Dash Public Relations or William Tse, Country Manager at ViewSonic Australia, please contact Christine on 02 8084 0705 or 0416 005 703, or via email at chris@dashpr.com.au.
About Dash Public Relations
Dash PR provides business to business and business to consumer consulting and public relations, media relations, investor and analyst relations, internal communications, issues management and crisis communications, as well as media training, event management, writing services and integrated PR and advertising campaign management. Dash PR is a member of the Registered Consultancies Group (RCG) of the Public Relations Institute of Australia. For more information, visit www.dashpr.com.au.
About ViewSonic
ViewSonic® Corporation is a leading global provider of visual display products. ViewSonic develops, markets and supports a broad range of innovative products, including LCD monitors, LCD TVs, projectors, digital photo frames and digital signage displays including LCD monitors, LCD TVs, projectors, digital signage displays, digital photo frames and other display solutions. For more information, visit www.viewsonic.com.au.