The Critically-Acclaimed Simulation Franchise That Launched The City-Building Genre Stakes Claim On Facebook

SYDNEY, Australia. – June 5, 2012 – There’s a new mayor in town with SimCity™ Social! Electronic Arts Inc. (NASDAQ:EA) today announced that SimCity, the world-renowned city-building simulator from Maxis that pioneered the genre, is coming to the largest social network in the world. A close collaboration between many talented people at Maxis and Playfish, SimCity Social brings the real city-building simulation to the masses, giving players the freedom to create sprawling cities that come to life as a result of player-driven choice.

Launching globally on Facebook soon and currently in closed beta, SimCity Social is introducing groundbreaking innovations that change the landscape for social city-building. “Facebook gamers have been waiting a long time for the original and best city-building game to come to the platform,” said Jami Laes, Vice President of Global Studios for Playfish. “This isn’t your typical drag and drop city-building game. Players don’t just build a city – they choose the kind of city they want and watch its soul come to life as it grows and reacts to their decisions. With SimCity Social, we’ve taken the best in social gaming design and married it with unprecedented depth to create an all-new deeply social experience.” “Over the years EA has continued to bring major brands such as The Sims to Facebook,” said Sean Ryan, Director of Games Partnerships, Facebook. “SimCity Social is a great addition, and we look forward to another high quality game becoming available to the hundreds of millions of people who play games on Facebook each month.”