VR Distribution Levels Up: Now Playing as asmodee In Australia
Roll the dice, shuffle the deck and get ready for your next great tabletop adventure, VR Distribution has officially rebranded to asmodee in Australia. This milestone is the planned culmination of a brand transition that began after VR Distribution became part of the asmodee group in October 2022, aligning Australia with asmodee’s global rebranding.
A Global Tabletop Game Leader
asmodee is a world leader in entertainment, dedicated to telling incredible stories through great games, always inspired by players. With the mission to bring as many people as possible to the table, asmodee makes tabletop games more accessible and transforms play into an art form.
With 20 local distributors and a presence in over 100 countries, asmodee connects players worldwide to iconic tabletop game titles, innovative new releases and immersive game worlds. asmodee believes in the power of play to bring people together, spark creativity and create unforgettable memories.
From VR Distribution to asmodee Australia
Since joining asmodee in 2022, VR Distribution has continued to bring players together through unforgettable games and stories. Today’s rebrand unites Australia and New Zealand under a single, shared identity across studios, distributors and partners. It’s not just a new logo, it unlocks new possibilities for players and retailers alike.
Mark Rosser, Australian Country Manager of asmodee (previously VR Distribution) in Australia said about the rebrand,“This rebrand is more than just a name change, it’s a chance to unite our local community with a global group that lives and breathes games. As asmodee, we’re unlocking even bigger opportunities for Australian players and retailers, connecting them to the world’s most iconic titles, bold new releases and unforgettable experiences. At the heart of it, nothing changes, we’re still here for the players, but now with the strength, creativity and passion of a worldwide network behind us.”
From epic strategy challenges to laugh-out-loud party hits, asmodee will continue to bring you the best games from the best studios including CATAN Studio, Z-Man Games, Days of Wonder, Exploding Kittens, Fantasy Flight Games, Space Cowboys and many more. We’ll keep introducing fresh titles, fan-favourite expansions and exclusive experiences that let every player find their seat at the table.
asmodee also brings some of the world’s most legendary IPs to the tabletop. With partnerships spanning Disney, Marvel and more, asmodee transforms beloved universes into unforgettable board game experiences, inviting players to step into the worlds they love and become the heroes of their own story.
A stronger community, together
We’re here for the players, the fans, the dreamers and the strategists. You’re the hero of every story we help tell and together, we’ll create the next chapter. Whether you’re rolling dice for glory, puzzling your way to victory, or just here for fun, we’ve got the games (and the passion) to make every turn count.
So… are you ready to play?
About asmodee
Asmodee is a global leader in tabletop gaming. Inspired by players, asmodee has been crafting and taking to market immersive, shared experiences for over 30 years. Its portfolio includes beloved games and intellectual properties such as CATAN®, Ticket to Ride®, Dobble/Spot it!®, 7 Wonders, and Exploding Kittens®. Operationally headquartered in France, asmodee operates globally, making its games accessible to players in over 100 countries around the world. Asmodee group’s Class B shares are publicly traded on Nasdaq Stockholm under the ticker ASMDEE B. Learn more about asmodee here.
About the Author
Alex Novus While not travelling, reading, gaming, watching films AND writing reviews and articles, Alex loves exploring the shops of Melbourne searching for classic pop culture trinkets.
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