Published on September 8th, 2015 | by admin
Ubisoft developing Next-Generation Theme Park
First park to open in Malaysia in partnership with Theme Park Developer RSG
AUSTRALIA, SYDNEY – September 8, 2015 — Ubisoft has announced that it is developing a next-generation theme park. Combining a rich portfolio of world-renowned brands and an expertise in designing highly interactive gaming experiences, Ubisoft aims to revolutionize guests’ journeys. The project is being led by Ubisoft Motion Pictures, who has a successful track record of expanding Ubisoft’s game brands to theme parks with the launch of the award-winning* Rabbids Dark Ride at French park Futuroscope.
For its first next-generation theme park, Ubisoft Motion Pictures is partnering with RSG, co-owner and co-developer of Movie Animation Park Studios (MAPS). “Together we are creating a place where every guest is a player, every ride is a playground, every visit is a game,” said Jean de Rivières, senior vice president, Ubisoft Motion Pictures. “In RSG, we’ve found a partner with a successful track record in working with international brands, a shared ambition to design the family destination of the future, and a wealth of expertise in theme park development.” said Jean de Rivières.
The planned 10,000 square meter development will be located in the heart of Kuala Lumpur, Malaysia – second most visited country in Asia** – and will feature innovative rides, attractions and shows inspired by some of Ubisoft’s biggest franchises, such as Assassin’s Creed®, Just Dance® and Rabbids®. The park will open in 2020.
“RSG is committed to redefining family fun, and video games have taken an increasingly central role in entertainment for all ages,” said Ramelle Ramli, Chairman, RSG. “Partnering with Ubisoft means we’ll work with their creative teams to develop the first of what we believe will be a revolutionary new theme park experience. We are confident that this partnership agreement highly benefits both parties and consolidates our presence in the global family entertainment market.”