Published on September 1st, 2014 | by admin
Turtle Beach and Twitch Announce Extended Official Partnership
Turtle Beach is the official audio partner for Twitch, the world’s leading live video platform and community for gamers
Sydney, Australia – September 1, 2014 – Turtle Beach Corporation (NASDAQ: HEAR), the leading audio brand in the video game industry, and Twitch, the world’s leading live video platform and community for gamers, today announced the extension of their exclusive partnership. Turtle Beach is the official audio partner for Twitch, providing headsets and audio hardware for team chat and live streaming to support Twitch gaming tournaments and events. Turtle Beach and Twitch also collaborate on marketing and promotional activity.
“Twitch has been a great partner and we look forward to further collaboration as we pursue growth opportunities created by the recent console transition, both in the United States and in growing video game markets in Europe, Asia and Latin America,” said Juergen Stark, chief executive officer of Turtle Beach Corporation.
Twitch is the world’s leading web and mobile video platform and community for video game enthusiasts, and the largest live streaming site that caters solely to the video game industry. It provides a community for gamers around the world to broadcast, watch, and chat about their favouritevideo games. Twitch is also the live broadcasting hub for large-scale gaming competitions, including many which are now filling stadiums around the world.
“Having top of the line audio equipment is integral to the optimum Twitch experience,” said Amber Dalton, Director of Event Marketing, Twitch. “Turtle Beach has been a phenomenal partner with stellar products, so we look forward to continuing to showcase their brand at all our events.”
From 2011 when it launched to today, the number of individuals watching and chatting live about streaming gameplay on Twitch has grown from 3.2 million unique viewers per month to 55 million. Both of the popular new entertainment consoles, PlayStation®4 and the Xbox One, have integrated Twitch making it very easy to stream gameplay and watch streamed content, which is contributing to Twitch’s rapid growth.
“Even considering all the competition for screen time across mobile devices, PC and television, the average Twitch member watches 106 minutes of live streaming on the site every day, and more than half watch more than 20 hours a week,” said Bob Picunko, chief marketing officer of Turtle Beach Corporation. “Partnering with Twitch presents an opportunity to reach millions of the world’s most passionate gamers, day in and day out, and to align our brand with an incredibly popular and rapidly growing player in the industry.”
Turtle Beach’s Ear Force XP SEVEN console gaming headset, Z SEVEN PC gaming headset and TM1 multi-channel tournament mixer, developed in collaboration with Major League Gaming, are designed to meet the audio needs of competitive and streaming gamers and are used by Twitch for broadcasting at leading eSports and video game events. The recently announced ELITE Tournament Audio Controller, which will debut this summer, will introduce new levels of audio quality and ease-of-use for streamers.