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Published on November 28th, 2016 | by admin

Tough break for snap happy Aussies

Survey reveals one in three Aussies have lost images by damaging their phone

SYDNEY, Australia – 28 November 2016 – A national survey has revealed more than one in three Australians have lost images by damaging their phones. The local research paints a picture of snap happy Aussies, with more than 60 per cent using the camera on smartphones daily or every second day.

Commissioned by OtterBox, makers of protective cases for smartphones, the research lifts the lid on how serious Aussies are about protecting their phones and their precious memories.

The online survey of 1000 people aged 18 to 35, around smartphone behaviour and image sharing, unearthed that Australians are digital hoarders; 34 per cent have between 200 to 1000 photos on their phone, despite more than one in three admitting to losing images by dropping or damaging their device. Territorians damage their smartphones more than anyone (44%), followed by Queenslanders (41%), then Tasmanians (40%).

The research also revealed that one in three Australians rank losing their photos as a key annoyance when breaking or damaging their smartphone. Not surprising considering their rate of capturing images and selfies, with respondents aged 18 to 24 years ranking this higher than their older counterparts.

Faced with the prospect of a broken device respondents felt that losing contacts would be the most inconvenient, followed by losing treasured images and worrying about personal data loss or updating information.

Rob Kovacs, OtterBox Vice President Business Development APAC said, “Australia is a country of smartphone enthusiasts, and it makes good sense to protect the images stored on your phone.”

“Smartphones have become lifelines both personally and for business and it pays to have the best protection for whatever life throws at you.  We know that most smartphone damage occurs in the first 12 months and if you’re not taking the time protect your phone, you can lose it all in an instant.”

With just under half of the respondents backing up their phones less than once or twice a year, there’s a one in three chance that these people will lose the lot – including their precious memories – based on the rate of phone damage recorded in the survey.

Key findings from the report include;

  • Say cheese: Females are more likely to take pictures daily on their phone (47%) compared to men (33%)
  • Butter fingers: Over one in three people have lost images after damaging or dropping their phone. Territorians damage their smartphones more than anyone (44%), followed by Queenslanders, then Tasmanians.
  • Back up or lose out: Backing up images is pretty rare occurrence, with 57 per cent of participants backing up their images and video less than twice a year
  • Battle of the sexes: Men lose more images (39%) compared to women (35%) – despite the fact men back up more often than women, with 49% compared to 38% respectively
  • Digital hoarders: 34% of people estimate they have between 200-1000 images on their phone; 29% have over a 1000 photos.
  • FOMO? Hell no: Turns out Gen Y isn’t overly concerned about missing out on social media updates if their phone is damaged – only 8% ranked this as their greatest concern

*Online research was conducted by PureProfile (Sept 2016), involving 1000 adults aged 18 – 35 nationally across Australia.

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