Published on October 10th, 2023 | by Adrian Gunning

Time to Save with Some of Amazon’s Best Early Holiday Deals—Exclusively for Prime Members—Prime Big Deal Days Oct 10 and 11 Now Live!

‘Tis the season to save big. Prime members can officially start their holiday shopping early with Amazon’s Prime Big Deal Days, live now. The sale event kicked off this morning Tuesday October 10 at 00:01 AEDT. The event offers Prime members access to deals from brands such as Barbie, Bluey, Disney, Fisher-Price, L.O.L. Surprise!, Moet & Chandon, Penfolds, Veuve Clicquot, GHD, L’Oreal Paris, Maybelline, Olaplex, Adidas, Bonds, Crocs, Fossil, American Tourister, Samsonite, Amazon Basics, Ausclimate, Bosch, Breville, DeLonghi, ECOVACS, Eufy, Miele, Philips, Sunbeam, Baby Jogger, Tommee Tippee, Philips AVENT, Dove, Finish, OMO, Scrub Daddy, Nintendo, PlayStation, BOSE, Instax and Amazon Echo, Kindle and Fire TV devices. Deals will be dropping throughout the event across a wide selection of products with fast and convenient delivery options.

Deals from Germany, UK and U.S. are available on through Amazon Global Store until 5:00PM AEDT on 12 October, giving Australian Prime members access to a massive 65 hours of deals. Customers who are not yet Prime members can join Prime or start a free trial at and kick off their holiday shopping on

Prime Big Deal Days is well timed to help Aussies get a head start on holiday shopping, with new research commissioned by Amazon revealing that 76% of surveyed Australians are worried about potential costs over the holiday season and over half (56%) are worried about the potential cost of gifts. A massive 83% of respondents are looking to make their money go further this holiday season, with around half (47%) of Australians surveyed researching online to find the best price; and around two fifths (40%) waiting for a sale, and 39% starting their holiday shopping earlier than previous years to spread the cost. When it comes to seasonal shopping, 71% of respondents say they intend on starting their holiday shopping before December and just one in five (21%) say they will wait until December. However, the super keen are in the minority, with just 1% of Australians surveyed professing to have already finished their holiday shopping.

“We’re so excited to officially launch the brand-new Amazon Prime Big Deal Days event, to give our Prime members another way to save ahead of the holiday season with deals on a huge range of products across all categories,” said Marcos Regalo, Head of Prime for Amazon Australia. “We know that Aussies are looking for value and the holidays can be an expensive time of year, so this event allows our members a chance stock up on everything they might need to get ahead, at great discounted prices with fast and free delivery.”

A Selection of Savings on Offer: Prime members will find the below deals and many more across Prime Big Deal Days

Stock up for the holidays, hosting and visitors:

  • Save on household essentials Cold Power, Finish, Dettol, Fairy, Omo, Ajax, Glad & more
  • Save up to 37% off RRP on select Scrub Daddy household cleaning products
  • Save on select Moet & Chandon, Vueve Cliquot and Penfolds
  • Don’t forget the batteries on the big day! Save up to 30% on Amazon Basics AA, AAA, 9-Volt and C-Cell bulk battery packs
  • A place setting for all the visitors. Save up 30% on Amazon Basics 18-piece dinnerware sets

Early gifting buying for great value:

 Amazon Devices – Echo, Fire TV and Ring:

  • Save up to 75% off RRP on select Amazon Echo devices with 2 for $40 on the Echo Pop, and over 50% off RRP on the Echo Show 8 (2nd Gen)
  • Save 50% off RRP on select Fire TV devices, including the brand-new Fire TV Stick 4K and the Fire TV Cube
  • Save 50% off RRP on select Fire TV devices, including the brand-new Fire TV Stick 4K and the Fire TV Cube

Electronics, Home Entertainment and Videogames

  • Save up to 51% off RRP on select Bose Flex Bluetooth Portable Speaker, Wireless Waterproof Speaker
  • Save up to 63% off RRP on select Sennheiser Over Ear Noise Cancelling Alexa Enabled Wireless Headphones
  • Save up to 65% off RRP on select JBL Tune 225 True Wireless Earphone Black
  • Save up to 35% off RRP on select products from the Samsung Galaxy A54 range
  • Save up to 33% off RRP on select Sony Bravia LED 4K TVs

Home and Leisure

  • Savings on appliances from Ausclimate, Bosch, Breville, DeLonghi, ECOVACS, Eufy, Miele, Philips, Sunbeam and more

Kids and Big Kids

  • Save on select toys including Barbie, Hot Wheels, LEGO, HASBRO, V-tech and more!

Fashion, Accessories and Luggage:

  • Save up to 40% off RRP on select Adidas Apparel, Shoes, & Accessories
  • Save up to 50% off RRP on select Samsonite and American Tourister luggage
  • Save up to 60% off RRP on select Fossil Watches

Shop Savvy: 

Maximise your savings with the following tips:

  • Become an Amazon Prime member:Prime Big Deal Days is available to Prime members exclusively. Prime membership offers great value from day one with access to shopping events, free shipping on eligible items and a suite of entertainment benefits. New customers in Australia can join Prime at with Amazon’s 30-day free trial, and then pay AU$9.99 per month, or $79 for an annual membership. Learn more at
  • Download the app: Customers can browse, search and shop millions of items at their fingertips, track their orders in real-time, and even get alerts when their saved items go on sale by using the Amazon app.
  • Deal Alerts:Customers can create an Amazon Wishlist to turn on deal notifications, to avoid missing if a product from their Wishlist goes on deal.
  • Get organised with Alexa: Alexa can help you create and add to a shopping list especially for Prime Big Deals Day. Get started by saying: “Alexa, start a Prime Big Deals Day list.”
  • Use Alexa to track deals:To hear some of the specials available during Prime Big Deals Day, just say, “Alexa, what are my deals?” Know what you want? Ask Alexa to add it to your cart! Alexa can also track your deliveries to ensure you don’t miss those precious goods. Just say: “Alexa, where’s my stuff?”

Explore the Benefits of Prime 

Prime is savings, convenience, and entertainment in one single membership. More than 200 million paid Prime members in 25 countries around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery. Prime membership includes free delivery on millions of eligible local and international items for Prime members in eligible postcodes; Prime Video, which gives you access to exclusive and award-winning Prime Original series and other popular movies and TV shows; Amazon Music Prime, which gives you access to 100 million songs ad-free in shuffle mode, thousands of stations and top playlists; Prime Reading, which gives you access to a selection of over 1,000 e-books; video game benefits with Prime Gaming; exclusive Prime member deals; access to Prime Day and more.


About the Author'

Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.

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