Published on July 23rd, 2020 | by Adrian Gunning
Tile and Upright Announce Long-term Partnership to Help Users Find Their Best Posture
Tile and Upright announced plans to make Upright’s posture correcting wearable technology findable. The partnership will kick off fall 2020 with Upright’s best-selling product, the UPRIGHT GO 2. All current and future UPRIGHT GO 2 users will be able to activate Tile through a simple app update.
“Wearables have become crucial to our day-to-day, especially those companies in the health and wellness market,” said Jeff Houlé, Chief Business Officer at Tile. “We’re working to help consumers keep track of all of the important items we rely on to not only get through our day, but to truly thrive.”
Upright continues to establish itself as the leader in the posture and back-health category. With the new work-from-home reality and increased screen time, the demand for Upright’s solutions has surged by double digits since April.
“Our users have long expressed their concern of keeping track of their trainers, and so now more than ever, we are very excited to partner with Tile to address this worry,” said Ori Fruhauf, Co-founder and Chief Commercial Officer at Upright.
Upright joins Tile’s growing roster of partners including Skullcandy, HP, Herschel and Nomad among others. Today virtually any product with Bluetooth capabilities can be Tile-enabled with a simple over-the-air update. Learn more at thetileapp.com/partners.