THE CREW MOTORFEST JOINS THE GRID OF GP EXPLORER 3 WITH LUDWIG AND MICHAEL REEVES
Today, Ubisoft announced its participation in GP Explorer 3 with a The Crew™ Motorfest team represented by two iconic US content creators, Ludwig and Michael Reeves. As the final edition of the event created by Squeezie, GP Explorer 3 is set to make history one last time from 3 – 5 October, 2025, on the legendary Bugatti Circuit in Le Mans.
Already announced as a record-breaking event, GP Explorer 3 takes a new step by going international. The creation of The Crew Motorfest team embodies this global ambition. Ludwig, a prominent streamer and host, and Michael Reeves, an engineer and content creator known for his quirky humour, will form a dynamic American duo in the colours of this iconic racing video game franchise.
The latest instalment of The Crew franchise offers a ticket to the largest festival dedicated to car culture, featuring a constantly updated lineup of legendary vehicles, all set in the idyllic landscapes of the islands of O’ahu and Maui — the latter being especially dear to Michael Reeves, who grew up there.
For the first time, GP Explorer 3 will span over three days, combining concerts, practice sessions, sprint races, and the main race. With over 80,000 spectators expected each day and global streaming on Twitch, the event promises full immersion with onboard radios, a new points system, and a starting grid featuring top web and music stars.
As a title partner, The Crew Motorfest team fully embraces the event’s values: car culture, team spirit, and a passion for speed.
For more information about The Crew Motorfest, please visit thecrewgame.com and follow us on Facebook at facebook.com/thecrewgame.usa, on Instagram at instagram.com/thecrewgame, on TikTok at tiktok.com/@thecrewgame and on X/Twitter at twitter.com/TheCrewGame or #TheCrewMotorfest.
For the latest news on The Crew Motorfest and other Ubisoft games, please visit news.ubisoft.com. To buy, visit store.ubisoft.com.
About GP Explorer
GP Explorer is a unique event that brings together top content creators for a real Formula 4 race on the Bugatti Circuit in Le Mans. Launched by Squeezie in 2022, it has become a cultural phenomenon, the largest content creator event in France, and one of the most watched globally (Top 4). With over 1.019 million live viewers on Twitch for the second edition, more than 60,000 on-site attendees in 2023, and tens of millions of views across social media, GP Explorer has transcended the web to become a must-attend event. Designed as a fusion of sport, entertainment, and community, the event continues to evolve, with increasing focus on innovation, international reach, and environmental responsibility.
About The Crew™
Motorfest Developed by Ubisoft Ivory Tower, a studio based in Lyon, France, The Crew™ Motorfest lets players fulfill the driving bucket list of their dreams in one of the most exhilarating and vibrant open worlds ever created. Motorfest is a car-culture infused festival organised in one of the world’s most breathtaking locations: O‘ahu and Maui, two of the main islands of the Hawaiian archipelago. On their own or with friends, players can explore this galvanising tropical playground behind the wheel of hundreds of the most legendary vehicles ever built. At every corner of the island, the festival offers infinite opportunities for pure fun, all forms of driving challenges, and invites them to explore incredible landscapes: from big city streets to volcano slopes, lush rainforests, idyllic beaches… They are free to follow the roads or forge their own path!
About Ubisoft
Ubisoft is a creator of worlds, committed to enriching players’ lives with original and memorable entertainment experiences. Ubisoft’s global teams create and develop a deep and diverse portfolio of games, featuring brands such as Assassin’s Creed®, Brawlhalla®, For Honor®, Far Cry®, Tom Clancy’s Ghost Recon®, Just Dance®, Rabbids®, Tom Clancy’s Rainbow Six®, The Crew® and Tom Clancy’s The Division®. With a Ubisoft+ subscription, players can access new releases, premium editions and extra content on Day One on PC, console and cloud. For the 2024-25 fiscal year, Ubisoft generated net bookings of €1.85 billion. To learn more, please visit: www.ubisoftgroup.com © 2025 Ubisoft Entertainment. All rights reserved. Ubisoft and the Ubisoft logo are registered trademarks in the U.S. and/or other countries.
© 2025 Ubisoft Entertainment. All Rights Reserved. Ubisoft and the Ubisoft logo are registered trademarks in the US and/or other countries.
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