STEP INTO A WORLD OF FUN IN HELLO KITTY PARTY LAND COMING 29 OCTOBER 2026 ON NINTENDO SWITCH

Bandai Namco Entertainment Europe today announced Hello Kitty Party Land, a vibrant new party game bringing the first-ever title from Sanrio Co., Ltd.’s game brand Sanrio Games to consoles. Featuring a massive roster of more than 145 beloved Sanrio characters, the game invites players into a colourful world of mini-games and adventures when it launches on 29 October 2026 for Nintendo Switch and Nintendo Switch 2.

Hello Kitty Party Land invites players into a colourful and charming town featuring fan-favourite characters including Hello Kitty and her friends. Players can choose from 16 partner characters while encountering more than 145 beloved Sanrio characters throughout the game. With more than 45 original mini-games, the title showcases both their adorable personalities and unexpected sides.

The colourful party starts now in the gameplay trailer: https://youtu.be/IoiS_l3rG0A

In addition to its wide variety of mini-games, the title offers multiple gameplay experiences including board game-style modes, character dress-up, sticker collecting and fishing. Designed with intuitive controls, the game is accessible to both newcomers and experienced players and can be enjoyed solo or with up to four players in local multiplayer.

Hello Kitty Party Land is set to release on 29 October 2026 for Nintendo Switch & Nintendo Switch 2 and pre-orders are available now!

Headquartered in Tokyo, Sanrio is a global lifestyle and entertainment company known for creating beloved characters that inspire happiness, friendship and connection. Its flagship character, Hello Kitty, has become a global icon, joined in-game by a cast of fan-favorite brands including Cinnamoroll, Pompompurin, Gudetama and more, each bringing smiles to fans across gene