SEGA and Waze Team Up to Bring Sonic the Hedgehog™ to Your Commute!

. and Waze have partnered to give drivers a brand-new driving experience by bringing iconic entertainment character, Sonic the Hedgehog, to Waze.

Waze users around the world can enjoy their drives with Sonic-themed features from the Blue Blur himself, including:

Sonic Voice Navigation: Fans can now activate voice navigation by Sonic in English and French as he offers instructions with his usual coolness and confidence to guide the way.
Sonic-Themed Icons: Transform your in-app vehicle into the iconic “Speedster Lightning” featured in SEGA’s newest Sonic Racing game, Sonic Racing: CrossWorlds™. Plus, choose the “Energetic” mood (how you appear on the Waze map) to add extra Sonic personality to your drives.

The Sonic the Hedgehog integration on Waze is available now. As SEGA prepares to celebrate Sonic’s milestone 35^th anniversary, fans can expect even more exciting announcements over the next year. Whether you’re a longtime Sonic fan or just discovering the Blue Blur for the first time, the Sonic and Waze collaboration brings more speed and fun that everyone can appreciate during their drives.

To stay current on Sonic the Hedgehog news, follow Sonic on X, Instagram, and TikTok, like him on Facebook, and subscribe to the Twitch channel and the YouTube channel. Follow Sonic Team’s Racing Around the World campaign for more racing-inspired programs and events at the official Racing Around the World website for the latest surrounding this year’s fan celebration.