Samsung launches Galaxy S26 series and Galaxy Buds4 series in Australia
Samsung Electronics Australia has officially launched the highly anticipated Galaxy S26 series and Galaxy Buds4 series, now available nationwide.
The Galaxy S26 Ultra, Galaxy S26+, and Galaxy S26 introduce new hardware innovations and intuitive features designed to deliver Samsung’s most effortless smartphone experience yet. The lineup includes Galaxy’s industry‑leading camera system with improved Nightography and SuperSteady capabilities, as well as Samsung’s first dynamic Privacy Display, giving Australians greater control over what is visible on their screens.
Galaxy AI also plays a central role in the S26 series, working quietly in the background to anticipate user needs and provide timely prompts or actions through Now Nudge.
Nathan Rigger, Head of Product, Mobile eXperience at Samsung Electronics Australia, said:
“The Samsung Galaxy S26 series marks a new benchmark in how Australians use and interact with their smartphones in their everyday lives. With our first Privacy Display, Australians have greater control than ever of what they do and don’t share, and Galaxy AI helps make complex tasks simple for everyone – not just tech enthusiasts.”
Galaxy Buds4 and Buds4 Pro
The Galaxy Buds4 and Buds4 Pro deliver hi‑fi sound, clear call audio and premium all‑day comfort. Designed for everyday wearability, the Buds4 series supports hands‑free voice activation for seamless AI agent control.
Upgraded Adaptive Noise Cancelling (ANC) and Adaptive EQ reduce low‑frequency noise, ideal for travel or relaxation. The Buds4 Pro also introduce Head Gesture controls, allowing users to answer or reject calls with a simple nod or shake of the head.
Kylie Mason, Head of Wearables, Mobile eXperience at Samsung Electronics Australia, said:
“Users are getting our best-ever sound yet with the Samsung Galaxy Buds4 series. They offer super clear, high-quality and full-spectrum audio without compromising premium comfort for Australians to use wherever their lives take them.”
New Galaxy Club
Samsung has also launched the New Galaxy Club in Australia — an upgrade and protection program offering up to 50% of an eligible device’s RRP back when customers upgrade to the next‑generation Galaxy phone between 9 and 13 months after joining. The program includes Samsung Care+ for repairs and support and is available with the Galaxy S26 series via Samsung.com/au on monthly or annual plans.
Australian Launch Events & Campaigns
In‑store launch activations
On 14–15 March, Samsung Experience Stores in Melbourne (Chadstone), Brisbane (Mount Gravatt) and Sydney (Parramatta) will host immersive launch events featuring:
- Live product demonstrations
- Galaxy AI interactive photo experiences
- A live DJ
- Exclusive giveaways, including the chance to win a Galaxy S26 Ultra, Samsung vouchers and more
‘Elephant in the Room’ Microdrama Campaign
Samsung has unveiled a new creative campaign via Clemenger BBDO: an original three‑part Microdrama series titled The Elephant in the Room. Shot entirely on the Galaxy S26 Ultra, the series follows Jasmine, a 23‑year‑old office worker racing to solve a mystery before a major client meeting.
The narrative highlights key S26 Ultra features such as:
- 100x zoom
- Privacy Display
- Nightography
The series will run across social media, SVOD, BVOD, out‑of‑home advertising and Samsung TV Plus.
Sydney Central Station Domination
From 2 March to 23 May, Samsung will execute a full takeover of Sydney’s Central Station Central Walk, engaging more than 4.4 million monthly visitors with immersive branding across walkways, 3D screens and floor media.
The campaign also extends into major podcast partnerships.
From 26 February, Jack Post will feature host reads within LiSTNR’s Hamish & Andy (881,000 monthly downloads), and from 6 March, Shameless Media will integrate Galaxy S26 features into its hit podcast Everyone Has a Secret.
About the Author
Adrian Gunning Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.
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