Published on January 5th, 2022 | by Andrew Bistak

Samsung Electronics Launches The Freestyle at CES | Innovative Portable Projector

Samsung Electronics Co., Ltd. today announced the launch of its all-new portable screen and entertainment device, The Freestyle, ahead of CES 2022. The Freestyle offers incredible technology and flexibility to deliver optimal viewing and entertainment for customers looking to bring video and audio content wherever they go.

Targeted toward Gen Z and millennials, The Freestyle is a projector, smart speaker and ambient lighting device all rolled into one lightweight, portable device. When it comes to portability, The Freestyle weighs only 830 grams allowing to change any space into a screen with ease. Unlike conventional, boxy projectors, The Freestyle’s versatile cradle allows rotation of up to 180 degrees, enabling users to show high-quality video anywhere – tables, floors, walls or even ceilings – no separate screen required.

“The Freestyle is a one-of-a-kind projector geared towards ultimate versatility and flexibility to meet the consumers’ changing lifestyles,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “Without the limitation in space and form factor, The Freestyle is a fun and versatile device that can be used in any way consumers prefer.”

The Freestyle comes with full auto keystone and auto leveling features. The features allow the device to automatically adjust its screen to virtually any surface or angle, helping provide a proportional image, even if you’re on uneven ground.[1] Additionally, the auto focus feature allows The Freestyle to display a clear image on virtually any surface, up to 100 inches in size.[2] The Freestyle also comes with a dual passive radiator enabling a clean and deep bass, and its 360-degree sound radiation allows customers to enjoy an immersive  sound experience no matter where they are.[3]

For powering it up, The Freestyle is compatible with power banks that support USB-PD and 50W/20V output or above, so users can take it with them anywhere, even when they are on the move.

When it’s not used as a projector to stream content, The Freestyle also provides mood lighting effect thanks to its ambient mode and translucent lens cap. The Freestyle is also a smart speaker, analysing the music to pair visual effects that can be projected on the wall, floors and anywhere else.

The Freestyle offers Smart TV features available on Samsung Smart TVs, with built-in streaming services and mirroring and casting features compatible with both Android and iOS mobile devices.[4] It also includes far-field voice control, allowing users to choose their favorite voice assistants when using the device hands-free.

The Freestyle will be showcased during CES 2022 from January 5 to 7 and will go on an on-line pre-order in Australia on January 17.

For more information, including images or video on the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

For more information on Samsung’s lifestyle portfolio, please visit www.samsung.com.

[1] Recommend using on clean flat and dry surfaces. Please refer to user guide for instructions.

[2] The Freestyle must be 2.7m from the wall for a 100″ screen. Image quality will vary depending on quality of the source content, lighting conditions, environment and setup. Recommend projecting on a flat white or bright monotone wall in a dark room.

[3] Audio quality may vary depending on environmental characteristics (e.g. room size and ceiling height) and quality of source content..

[4] Internet required. Data and subscription charges may apply. Apps may be subject to change without notice.

About the Author

When he's not trying to save the world, Andrew enjoys travel (although loathes turbulence), going to the movies, reading and being a dad to his two dogs (and now twins) with his wife.

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