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Published on August 7th, 2019 | by admin

Samsung Brings QLED Picture Quality to The Frame

Samsung Electronics Australia has announced local availability for the next evolution of its award-winning lifestyle TV, The Frame.

Now featuring QLED picture quality and a selection of over 1,200 works via the Samsung Art Store – the world’s largest art platform for TV – The Frame represents a harmonious balance between form and function that transforms TV’s role in the home.

Samsung QLED Picture Quality Frame Facts

  • Samsung Electronics Australia has announced local availability for the next evolution of its award-winning lifestyle TV, The Frame. Now featuring QLED picture quality and a selection of over 1,200 works via the Samsung Art Store, the world’s largest art platform for TV, The Frame represents a harmonious balance between form and function that transforms TV’s role in the home.
  • With interchangeable bezels and new customisation options for displaying artwork, The Frame goes beyond the traditional concept of TV to a functional piece of home décor that elevates any living space.
  • The Frame has changed the way Australians think about television design and functionality, it offers Australians an option that can seamlessly blend into their décor to provide a stylish addition to the look and feel of the space,” said Jeremy Senior, Head of Consumer Electronics, Samsung Electronics Australia. “Through the inclusion of QLED technology, The Frame now also offers Samsung’s premium viewing experience.”
  • When not being used to enjoy TV content, The Frame’s Art Mode displays digital pieces of art, transforming everyday living spaces into a gallery. Just as a framed picture looks different depending on the time of day, The Frame’s Brightness and Colour Sensor can adjust the screen settings based on the ambient light in the room. It also features a motion sensor that can detect movement in the room and automatically turns the screen on or off.
  • The introduction of QLED means The Frame now offers increased brightness, deep blacks, and heightened colour contrast. With these enhancements, Australians can enjoy their favourite content with fantastic picture quality and advanced Smart TV functionality; and, when the TV is turned off, works of art or their favourite photos with even more depth and vibrancy.
  • The Samsung Art Store continues to build partnerships with the world’s most prestigious galleries and museums, including new gallery partners Städel Museum and Minted. The Samsung Art store is continuously updated so users can always enjoy new pieces, including art from Australian artists, Sarrita King and Mulga.
  • Australians can also display their own photos on The Frame with My Collection. With enough memory to store up to 200 personal photos and ability to customise using a range of effects, images of family, friends, and precious memories can be displayed just like any other piece of art.
  • The Frame includes the unique features available across Samsung’s QLED range that enable consumers to get the most from their TV, while maintaining our highest quality in picture and sound. Features include:

o   One Clear Cable: An all-in-one clear cable that frees living spaces from unsightly cords. Plus, by combining the optical cable and power into one thin five-metre cord, Samsung offers Australians freedom in the placement of their TV.

o   Smart TV enhancements: Samsung TVs work with SmartThings, Bixby, Google Assistant, Amazon Alexa, or Apple AirPlay, offering flexibility in connected home engagement.

  • The Frame is available now from Harvey Norman, Hunting for George, and Samsung.com.au in three sizes, with Samsung’s Slim Fit Wall Mount included:

o   65 inches – $3,499

o   55 inches – $2,499

o   43 inches – $1,499

o   Bezels (White, Beige, Brown): 65-inch: $199 / 55-inch $199 / 43-inch $149

·         The Frame customers can enjoy unlimited access to the full Art Store for just $5.99 per month. At purchase, customers will receive a four-month free trial to the Art Store, redeemable directly through the Promotions App found in TV’s App Store.*


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