Redbubble Launches ‘Redbubble Fan Art’ Opening a Creative Ecosystem to Content Rights Holders for Extra Revenue
Melbourne, Australia – Wednesday, 20th January, 2016: Online creative marketplace and artist community Redbubble, is adding another string to its bow, by teaming up with independent game developers to launch the pilot of ‘Redbubble Fan Art’. The new branded pages aim to help video game content rights holders earn extra revenue, by selling designs to established fan art communities on Redbubble.
Following a year of consultation and collaboration to extend the company’s creative offering, the Redbubble Fan Art pilot program kicks off with fellow Melbourne-based rising star League of Geeks, to debut their new game title Armello, which is now live on redbubble.com.
The new developer-curated pages also feature prominent independent games by Crypt of the Necrodancer (Brace Yourself Games), Broforce (Free Lives Games), Darkest Dungeon (Red Hook Studios), and Galak-Z (17-bit). Fan art from Redbubble’s diverse 350,000 strong artist community can be bought on merchandise including t-shirts, pillows, phone cases and much more.
Trent Kusters, Co-founder and Director at League of Geeks comments; “When talking to Redbubble we immediately saw the benefits not only for us and our community, but for indie developers around the world. At our scale, setting up a full range of merchandise wasn’t a reality, so it was great that Redbubble already has the range, the systems and the artist community.”
“Redbubble has identified an opportunity for all stakeholders to develop branded pages with curated content which is a breakthrough for the independent gaming industry. We are looking forward to working on big things collaboratively in the future,” continued Kusters.
Rights holders can support and empower the artists inspired to explore their worlds, with access to the new revenue stream of a full merchandise range designed by the largest artist community in the world.
Zezan Tam, Director of Business Development at Redbubble, comments; “The launch of Redbubble Fan Art is an experiment in new collaboration models between independent artists, the core of our creative ecosystem, and content rights holders. We hope to extend this to filmmakers, musicians and other indies in the future, offering them the opportunity to affordably access unique designs and quality merchandise to support their growth.”
The visit the Redbubble Fan Art page, please visit: redbubble.com
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