Hardware

Published on January 20th, 2021 | by Adrian Gunning

Razer kicks off 2021 as the most popular brand in gaming

Razer™, the leading global lifestyle brand for gamers, took home a myriad of awards at CES 2021, including the official “People’s Choice Award” for the 2nd year in a row and the 5th time overall, after having been nominated in the “Best Gaming Product” category. Strong demand for the company’s growing ensemble of innovative gaming hardware was also recognised by the NPD Group’s technology division for the “Top Increase in North American Market Share” for gaming accessories.

Beyond solidifying their place as the top gaming peripherals company in 2020 with their core products, Razer expanded into new categories such as gaming chairs, desktop cases, lifestyle products, and a new productivity line. At CES 2021, Razer continued to demonstrate their industry-leading innovation with these exciting products and concepts:

  • Razer Blade 15,the Best Gaming Laptop – featuring up to an ultra-fast 360Hz refresh rate display, NVIDIA® GeForce RTX 30-Series Laptop GPUs, and improved storage and memory, up to a 1TB NVMe SSD and 32GB DDR4 RAM, to meet the needs of demanding gamers and content creators.
  • Razer Blade Pro 17, the ultimate desktop replacement – offering robust connectivity, a massive 17.3” display with up to a 360Hz refresh rate display, and next-gen NVIDIA® GeForce RTX 30-Series Laptop GPUs.
  • Project Brooklyn, the next generation of immersion in gaming chairs – featuring a 60” rollout display, immersive tactical feedback, and fully-modular 4D armrests that roll out into an adjustable peripherals table.
  • Project Hazel, the World’s Smartest Mask – designed for a more health-conscious future. It has N95 medical-grade respirator protection while offering excellent user-friendly features such as a transparent front panel to see the user’s mouth, Razer VoiceAmp technology to help amplify the user’s voice, a charging case with a UV-light interior to sterilise the mask, and Razer Chroma RGB for users to personalise their mask.

 

CES 2021 AWARD LIST

At the time of writing, Razer has received 19 awards from the following media:

Razer Blade 15

  • Best of CES, People’s Choice Award – Engadget
  • Editor’s Choice – Slickdeals
  • Editor’s Choice – Reviewed.com
  • Best Gaming Laptop – Android Authority
  • Best Gaming Laptop – Best Products

Razer Blade Pro 17

  • Best Gaming Laptop – Techaeris

Razer Project Hazel

  • Best of CES – Window’s Central
  • Best of CES – PC World
  • Best of CES – PC Mag
  • Best of CES – Mashable
  • Best Concept – How-To-Geek
  • Hottest of CES – TechRadar
  • Best in Show – Trusted Reviews
  • Best Concept – Tom’s Hardware
  • Best in Show – Tech Advisor

Razer Project Brooklyn

  • Best of CES: Best Concept – Tom’s Guide
  • Best of CES – Window’s Central
  • Hottest of CES – TechRadar
  • Best in Show – Trusted Reviews


About the Author

agun@impulsegamer.com'

Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.



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