Published on June 21st, 2023 | by Adrian Gunning

Prime Day date reveal: Amazon Australia’s Annual Epic Shopping Event

The countdown begins to Amazon Australia’s Prime Day event. From 11 July at 00:01AM AEST, Prime members can score low prices on products across all categories including electronics, homewares, Amazon devices, everyday essentials, beauty, video games, toys, sports equipment and more. New deals will drop throughout the event, with discounts on top products from much loved brands and more deals than last year’s event from Amazon’s selling partners, many of which are small and medium-sized businesses.

The much-anticipated shopping event will see local deals running for 48 hours from 00:01AM AEST 11 July, until 11:59PM AEST on 12 July. Deals from Germany, Japan, UK and US will be available on through Amazon Global Store until 5:00PM AEST on 13 July, giving Australian Prime members access to a massive 65 hours of deals – the world’s longest Amazon Prime Day.

Amazon Prime Day couldn’t come at a better time for Australian shoppers, as research commissioned by Amazon reveals that 89% of surveyed Aussies are still treating themselves to discretionary items, with 45% saying that they wait for products to go on sale to do so.  There’s no doubt that Aussies are on the hunt for a good deal with one in three (32%) respondents saying they are more focused on bargain hunting now due to the cost-of-living situation and one in five (20%) purchasing discretionary items during key calendar sales periods.

Arno Lenior, Director of Amazon Prime in Australia said, “Prime Day has saved Australian members millions of dollars over the years and we look forward to offering them huge savings again this year.  Aussies are looking for value, whether that be on the everyday essentials or on something for themselves, and we are proud to bring them discounts on a huge range of brands and products this Prime Day.”

Customers who have not tried Prime can unlock a 30-day free trial at to participate in Amazon Prime Day and to unlock the many year-round benefits. From day one of membership, members in eligible postcodes will have access to free delivery on millions of local and international Prime eligible items, with FREE One-Day Delivery on eligible items for Prime members in most areas of Melbourne and Sydney; access to Amazon Original series on Prime Video such as Daisy Jones & The Six, Citadel, The Lord of the Rings: The Rings of Power and Australian Amazon Original series; The Test Season 1 and 2, Deadloch, Luxe Listings Sydney Season 1-3, and other popular movies and TV shows; access to 100 million songs ad-free in shuffle mode with Amazon Music and more.

Prime members will have access to deals across more than one hundred thousand products from brands, including Bose, Crocs, Casio, Ecovacs, Delonghi, Dove, Instant Pot, Lego, Miele, Nike, Nintendo, Omo, Samsung, Quilton, The North Face. Small local businesses will also feature items in the shopping event including Perth based beauty brand with Australian made products that are vegan, AntiBeauty; Victoria based sparkling soda maker with sustainability at its core, Twenty39; and Perth founded TikTok trending hair styling tool, Mermade Hair.

Tara Simich, Founder of Mermade Hair said, “As a relatively new business based in WA, we love the reach Prime Day gives us. Prime membership gives Prime members the benefit of free and fast delivery on eligible products and when you combine that with the discounts we offer during their massive shopping event, it makes it a hard offer to turn down.”

Shop Early, Save Big

Can’t wait to shop until Amazon Prime Day? Early deals will kick off soon:

  • Prime Video – Prime members and Amazon customers in Australia can rent select popular movies for $2.99 or less on the Prime Video Store from 00.01AM AEST on 30 June until 11.59PM AEST on 12 July. Prime members who are not currently subscribed can add select channels for $0.99 per month for two months from 00.01AM AEST on 5 July until 11.59PM AEST on 12 July. Restrictions apply.
  • Kindle Unlimited – Eligible Prime members can enjoy three months of Kindle Unlimited for $0.00, accessing millions of titles and thousands of audiobooks on any device when they sign up between 00 PM AEST on 21 June to 11.59PM AEST on 12 July. Terms and conditions apply, $13.99/month after 3 months. Cancel anytime.
  • Audible – From 3:00PM AEST 21 June to 11:59PM AEST 31 July, Prime members who sign up for an Audible membership can try Audible free for the first three months. Discover thousands of audiobooks, Audible Originals, and exclusive podcasts. New members only. $16.45/month after three months. Cancel anytime. Restrictions apply.
  • Amazon Devices – access some eye-catching early deals from the Amazon Devices range while stocks last, including:
    • Echo – create your smart home with 50% off RRP on the Echo Dot (5th Gen), available in three signature colours and featuring a sleek design and improved audio, for vibrant sound anywhere in the home, live from 00.01AM AEST 3 July until 23.59 AEST 12 July
    • Kindle – up to 20% off RRP on the Kindle Scribe, the next generation of Kindle that unites reading with writing, live from 00.01AM AEST 03 July until 23.59 AEST 12 July
    • Fire TV – 50% off RRP on both the Fire TV Stick Lite and Fire TV Cube, where you can stream more than 200,000 movies and TV shows from Netflix, BINGE, Stan, Disney+, Prime Video and more (subscription fees may apply), live from 00.01AM AEST 3 July until 23.59 AEST 12 July
  • Ring – up to 28% off RRP on select Ring devices including the Spotlight Cam Pro and Plus –– live from 00.01AM AEST 03 July until 23.59 AEST 12 July

Get Ready for Amazon Prime Day – It’s easier than ever to prepare for Amazon Prime Day with features designed to help members make the most of their shopping ahead of time.

  • Become an Amazon Prime member: Prime offers the best of shopping, savings, and entertainment. New customers in Australia can join Prime at with Amazon’s 30-day free trial, and then pay AU$9.99 per month, or $79 for an annual membership. Learn more at
  • Download the app: Customers can browse, search and shop millions of items from their fingertips, track their orders real-time, and even get alerts when their saved items go on sale by using the Amazon app.
  • Amazon Wishlist: Customers can create an Amazon Wishlist to help them map out what they need. They can also turn on deal notifications to be notified if a product from their Wishlist goes on deal.
  • Get organised with Alexa: Alexa can help you create and add to a shopping list especially for Prime Day. Get started by saying: “Alexa, start a Prime Day list.”
  • Grab a deal, shop and track your items with your voice: To hear some of the specials available this Prime Day, just say, “Alexa, what are my deals?” Know what you want? Ask Alexa to add it to your cart! Alexa can also track your deliveries to ensure you don’t miss those precious goods. Just say: “Alexa, where’s my stuff?”

Additional research findings:

  • Trending categories: The top categories Australians treat themselves with include hobby related products (35%), fashion (30%), and books / movies/ vinyls (26%).
  • Bargain focused shoppers: Shoppers who are treating themselves are using the following tactics in order to make discretionary purchases:
    • Waiting till products go on sale (45%)
    • Researching before they buy to make sure the product is right for them (36%)
    • Looking for coupons, offers or deals (32%)
    • Opting for quality products for longevity (29%)
    • Purchasing second-hand (25%)
    • Making sure they have money set aside to prioritise themselves (22%)
  • Bargain bliss: Nearly two-fifths (36%) of surveyed Aussies say they feel great when they buy something that is discounted.

It’s a generational thing: Millennials are the generation to always make sure they always treat themselves during difficult times (43%), especially compared to Baby Boomers (8%).

Enhancing customer delivery; creating jobs for Australians

Since last Amazon Prime Day Amazon Australia has continued to grow and invest in  its operations network to enable a seamless, faster, and reliable shopping experience for customers across the country. This includes the opening of a purpose-built sort centre in Craigieburn, Melbourne which has the capacity to process up to 160,000 packages a day. The sort centre, sees already picked-and-packed customers orders sorted by final destination, consolidated and, shipped to one of Amazon’s 11 delivery hubs or to third-party carriers for more efficient delivery customers. The company also opened two new logistics sites in Bella Vista and Gosford, NSW enabling faster delivery to customers in those regions with Amazon Flex (the service that enables next day delivery).

As it grows its operations network, Amazon Australia has also continued to grow its team, creating hundreds of permanent operations jobs around the country since last Prime Day, with exciting career opportunities, competitive pay, and benefits such as paid parental leave and highly subsidised health insurance. Amazon also plans to onboard more than 1,000 seasonal workers around Australia to provide additional support for its fulfilment and logistics team over the mid-year sales and Amazon Prime Day.

About the Author'

Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.

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