Published on November 29th, 2023 | by Adrian Gunning
Preserving nature and biodiversity with the PlayStation Community
It’s been over a year since the launch of Guerrilla’s Horizon Forbidden West, and Sony Interactive Entertainment would like to share an update on the Aloy’s Forest project with you. This initiative is part of a commitment to the United Nations Playing for the Planet Alliance, supported by UN-REDD, to raise awareness on biodiversity. In 2022, the UN Playing for the Planet Alliance set a target to plant 1 million trees together with the gaming industry.
Together with the PlayStation community and selected partners, Guerrilla and Sony Interactive Entertainment have supported a number of reforestation projects around the world. So far, these projects have resulted in over 600,000 trees planted globally, and an estimated 1,800 acres of indigenous lands and wildlife habitats restored.
Gaming has the power to inspire change, so PlayStation Australia is excited to release this video and share the progress partners have made with these projects. PlayStation Australia hopes you’ll enjoy learning about its vitally important work in biodiversity conservation.
Sony Interactive Entertainment is proud to have worked with the following partners and organisations on impactful restoration projects around the world:
The Arbor Day Foundation planted 288,000 trees for players who successfully achieved the “Reached the Daunt” trophy in Horizon Forbidden West. Through this initiative, SIE is helping to complete three major reforestation projects in forests of need across areas in California, Florida, and Wisconsin.
333,000 trees are in the process of being planted by the Arbor Day Foundation the end of this year to help restore 946 acres of indigenous lands in the Brazilian Amazon. This work will improve food security and income alternatives for thousands of indigenous people while contributing to conservation efforts and helping mitigate climate change.
Taking inspiration from Seeds of Aloy, the partnership with the Eden Project has so far seen the creation of wildflower habitat in Morecambe, Lancashire, including urban environments. This new habitat will support local wildlife, aid biodiversity, and connect the local community to the natural world.
Flox, a street stencil artist from New Zealand, leant her creative expertise to launch Horizon Forbidden West via a highly-visible campaign that took over urban locations across Auckland. Through the use of native plants and eye-catching artwork, the team encouraged social engagement by planting a tree for every social share of the outdoor activity. In partnership with Forest & Bird, 1,000 trees were planted at Bushy Park Tarapuruhi to help restore the country’s native forests and wildlife.
Bavaria division, Germany
Stiftung “Wir helfen dem Wald” planted 3,000 trees for trophies shared via #AloysWald on Twitter. The restoration of this degraded forest site is part of a research forest initiated by Schutzgemeinschaft Deutscher Wald in Bavaria, which is studying climate-resistant tree species.
Proceeds from copies of Horizon Forbidden West sold in Canada were donated to WWF-Canada to restore 1 km2 of coastal habitat in British Columbia. We helped to support WWF-Canada’s work to rehabilitate seagrass, a vital food and shelter resource for many aquatic species. Restoring seagrass also helps to absorb carbon dioxide.
MyTree planted a total of 10,000 trees, helping restore damaged forests in France. One tree was planted for every five players who achieved the “Reached the Daunt” trophy in Horizon Forbidden West.
There is certainly much more work to do, and PlayStation Australia is pleased to be able to continue collaborations with partners, The Arbor Day Foundation to work on further biodiversity-related projects in African and Asian regions. They look forward to sharing further progress on all these important projects in future.
For more information, see the full blog post here.