Published on June 25th, 2024 | by Adrian Gunning

Post Malone collaborates with Backbone for limited edition controller, on sale tomorrow

Tomorrow morning, June 26th at 2am AEST, Backbone, the leading platform for mobile gaming, is launching a groundbreaking collaboration with 9x diamond-certified GRAMMY® Award-nominated phenomenon, Post Malone.

Austin Rosen on how the deal came together: 

“Post Malone’s love for gaming runs deep, and when the opportunity arose to merge his creative energy with Backbone’s innovative technology, it felt like a natural fit”, said Austin Rosen, CEO of Electric Feel. “This partnership is more than just a brand collaboration; it’s a fusion of two worlds where Post’s authenticity and dedication to his craft shine through, elevating the gaming experience for fans worldwide.”

Introducing the Backbone One – Post Malone Limited Edition Controller, designed in partnership with Post Malone, this controller reflects the entertainer’s unique style and personality and highlights crossover potential between music and gaming.

Designed with direct input from the world-renowned artist and the Backbone team, the limited edition controller features upgraded styling and details that match Post Malone’s iconic brand. The unique styling is obvious at first glance, with a bold green translucent colour (his favourite colour). This premium controller also features an upgraded aluminium D-pad and laser etched aluminium ABXY buttons, hand-assembled, sequentially numbered premium packaging and a glow-in-the-dark Post Malone logo, making this the ultimate gaming companion and collectible for Post Malone fans around the world.

Post Malone re: his personal experiences using a Backbone

“Backbone found the perfect solution to bring gaming on the road. My schedule makes it difficult to game from home as much as I want. Grateful to collaborate with them on this release :)”

As an avid gamer with a busy touring schedule, the Backbone One has been a staple for Post Malone’s on-the-go gaming routine. With access to his favourite games via the Backbone app – WWE 2K24, Apex Legends, and Hunt Showdown – gamers and Post Malone fans alike can tap into Post Malone’s favourite way to unwind.

The Backbone One – Post Malone Limited Edition Controller is limited to 300 total units, and will be available for purchase directly from Backbone’s website, starting on 26/6 at 2:00am AEST. Your readers can sign up for email or SMS notifications to get a reminder from Backbone right before the drop!

We anticipate a great response to this release. Please see below quotes from Post Malone, Backbone Founder & CEO Maneet Khaira and Austin Rosen, CEO of Electric Feel.

Read the Backbone Blog post here.

Pr Assets available here

Maneet Khaire re: his strategic vision of the collaboration

“We are so excited to announce this product in partnership with Post Malone and his entire team”, said Maneet Khaira, founder and CEO of Backbone. “Bringing the Post Malone brand and his sincere love for gaming to the category-defining Backbone platform felt like a perfect match.”

“We are thrilled to unveil our latest groundbreaking collaboration alongside Post Malone and his dedicated team,” said Maneet Khaira, co-founder and CEO of Backbone. “The fusion of Post Malone’s renowned brand and his genuine passion for gaming with the category-defining Backbone platform felt like a perfect match.”





About the Author


Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.

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