Persona 3 Reload “It’s Going Down Now” Official Music Video Out Now, Feat. Lotus Juice and Azumi Takahashi!

The global hit song “It’s Going Down Now” from ATLUS’ acclaimed RPG Persona 3 Reload now has an official music video, featuring live-action performances from Lotus Juice, Azumi Takahashi, and ATLUS SOUND team’s Toshiki Konishi. The music video – the first-ever officially produced by ATLUS – blends live-action performance footage with in-game visuals and new animations.

Watch the new music video here

A nominee for the Top Global Hit From Japan award at MUSIC AWARDS JAPAN 2025, “It’s Going Down Now” is the most-streamed song from Persona 3 Reload’s lauded original soundtrack, having amassed over 100 million plays on Spotify. The Persona 3 Reload original soundtrack was also the winner of the Spotify Streaming Category at the 2024 PlayStation Game Music Awards.

Persona 3 Reload is a captivating, reimagined take on the genre-defining RPG, reborn for the modern era with a revamped battle system, cutting-edge graphics, and enhanced audio featuring an all-new English voice-over. As of today, it has a Metascore of 86 (Xbox), 89 (PC), and 87 (PS5) on Metacritic.

A free demo is out now for Persona 3 Reload on the Nintendo Switch 2, which is being released on the 23^rd of October 2025. Persona 3 Reload is currently available on Xbox Series X, Xbox One, PlayStation 5 and PlayStation 4. For more information on Persona 3 Reload, visit https://www.sega.com/persona/persona-3-reload